New

Sr Product Marketing Manager

Adobe Inc.
United States, California, San Francisco
Nov 07, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Adobe Firefly is redefining creativity through generative AI, empowering creators to ideate, generate, and edit images in entirely new ways. As a Senior Product Marketing Manager passionate about inbound strategy for image generation and editing, you'll play a pivotal role in shaping the future of Firefly. You'll deeply understand creator needs, influence product direction, and collaborate across teams to drive adoption of Firefly. What You'll Do Customer & Market Insights Develop a deep understanding of image creation and editing workflows across creator segments. Conduct market research and competitive analysis to identify trends, opportunities, and unmet needs. Translate insights into actionable strategic recommendations. Product Strategy & Roadmap Influence Partner closely with Firefly product teams to shape the roadmap for image generation and editing features. Advocate for creator needs and ensure our AI tools deliver intuitive, high-impact experiences. Cross-Functional Collaboration Work hand-in-hand with outbound PMMs to develop marketing programs that drive discovery, engagement, and conversion. Collaborate with UX research, data science, and analytics teams to validate hypotheses and measure impact. Align with Adobe's broader Digital Media teams (e.g., Photoshop, Lightroom) to ensure consistency and alignment. Messaging & Positioning Craft compelling value propositions and product narratives for Firefly's image generation and editing capabilities. Ensure messaging is clear, differentiated, and resonates across creator personas and use cases. Go-To-Market Support Contribute to launch planning and execution for new image generation and editing features. Collaborate with all marketing and GTM functions to define and implement growth plans and campaigns Thought Leadership & Evangelism Stay ahead of generative AI trends and represent Firefly in internal and external forums. Contribute to defining Adobe's perspective on the evolution of creative workflows improved by AI. What You'll Bring 8+ years of experience in product marketing, product management, or strategy roles-preferably in creative tools, AI, or imaging technologies. Strong critical thinking and analytical skills; ability to synthesize complex information into clear insights. Exceptional communication and storytelling abilities. Proven success influencing product roadmaps and driving cross-functional alignment. Passion for creativity, design, and emerging technologies. BA/BS in Marketing, Business or a related field is preferred OR 8+ years of product marketing OR equivalent practical experience Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $120,700 -- $213,400 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Adobe is proud to be an Equal Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.comor call (408) 536-3015.