Assistant Vice Chancellor for Marketing and Recruitment

The Assistant Vice Chancellor for Marketing and Recruitment (AVC) provides strategic direction and leadership for the university's marketing and recruitment efforts. The AVC works with the Chancellor's Cabinet, the Chancellor, and other university community members to improve student recruitment, enrollment, and the university's reputation as a recognized public regional comprehensive institution. As the university's top recruitment and marketing officer, the AVC sets the strategic direction for the recruitment and marketing teams, focusing on creating comprehensive and innovative solutions to boost student recruitment and strengthen the university's identity, brand, and messaging. The AVC oversees professional and student staff in Admissions, responsible for recruitment and admission counseling, and Media and Marketing, responsible for public and media relations, social and digital media, web design and development, and marketing. Additionally, the AVC leads cross-university collaborations that foster meaningful operational improvements in recruitment and multimedia marketing communications.

Essential Duties and Responsibilities

• Serves as the lead brand ambassador for the University, advancing the institution's identity, brand awareness, messaging, and marketing.

• Leads a team of Admissions Counselors and oversees hiring, training, and supervision. Determine Admission Counselor recruitment territories, establish visit schedules and activities, regularly monitor enrollment funnel performance, and adjust recruitment and marketing activities as needed.

• Oversee the creation of recruitment materials and communications, including print, digital, video, and social media content tailored for different prospective student groups (e.g., high school students, transfer students, adult and returning students, graduate students, online students, international students, etc.).

• Leads a team of multimedia creative talent and oversees resources, which include areas such as public and media relations, social and digital media, web design and development, and communication and marketing.

• Oversees university multimedia communication channels, including the website, paid media, earned media, social media, and CRM platforms. Oversee the development, production, and distribution of university marketing and communication materials.

• Produces and directs social/digital and new media content of all kinds-text, photography, and video-to enhance the University's social/digital media presence and demonstrably increase constituent engagement, partnering as necessary with other content providers across campus. Monitors and continually expands expertise in cutting-edge social media practices and technologies. Strategically grow online communities and create and execute viral and targeted campaigns that achieve marketing and communication goals, partnering with other university offices and areas as needed.

• Enhances UW-Parkside's reputation and visibility by driving earned media placements in influential media through reporter outreach, pitch development, and using measurement/analytics to inform future growth strategy.

• Oversees utilization and application of multimedia and marketing tools, including an AI-assisted suite for communications and brand management.

• Develops and manages annual multimedia purchase and ad campaigns. Amplifies the University's impact in the marketplace through integrated marketing and cross-university media buys. Leads market research and market analysis efforts.

• Serves as a key member of the university relations and crisis communications team and liaises with others on campus and within the Universities of Wisconsin as needed.

• Monitors on-going assessment and continuous improvement of programs and services by guiding the establishment of annual goals, ensuring progress towards goals is met, articulating challenges, and reporting on annual outcomes and achievements for programs and services

• Exercises supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 full-time equivalent (FTE) employees

• Establishes priorities that align with the strategic directives of the Office of the Chancellor or Vice Chancellor, ensures units effectively carry out duties in a way that best supports the strategic direction of the university. Provides direct supervision of department/division leadership staff, and monitors compliance with laws, regulations, university policies and procedures, and relevant contractual obligations

• Supports special initiatives and/or grant-funded programs that require the Vice Chancellor's attention with respect to program design, planning, coordination, and interaction with internal and external stakeholders

• Advises and collaborates with the Chancellor, Associate Vice Chancellor and/or Vice Chancellor on critical issues, representing the functional area of supervision at appropriate meetings and events as requested; and serves on and/or leads various program and/or university committees as directed

• Facilitates collegial, collaborative working relationships with a broad range of stakeholders, partners with administrative and academic departments to support initiatives, and gathers input from key stakeholders to support recommendations

Media and Marketing

Commensurate with qualifications and experience.

Benefits:

The University of Wisconsin System provides a liberal benefits package, including participation in a state pension plan.Please see the links below for more information.

Benefits Details

Health & Retirement ContributionsEstimator

• Bachelor's degree in communications, public relations, business, marketing or a related field.

• Minimum of seven years of progressive experience in sales and marketing, with at least 3 years in a leadership role.

• Experience in multimedia marketing strategy and communication.

• Experience in persuasive multimedia advertising, promotions, campaigns, social media targeting, and market research.

• Demonstrated ability to develop and implement innovative marketing techniques in a budget-constrained environment.

• Proven Experience managing budgets, personnel, vendors, and cross-functional teams.

• Master's degree in a related field.

• Experience in media buying focused on targeted ad space across different channels (TV, digital, radio, print, etc.) that ensures maximum visibility and ROI.

• Experience leading marketing strategy and operations within post-secondary education.

• Experience in admissions recruitment within post-secondary education.

• Required: Bachelor's Degree Communications, Public relations, Business, Marketing or Related Field

• Preferred: Master's Degree in a Related Field

Physical Demands

Ability to work for extended periods at a computer; requires other office demands, including eye-hand coordination and manual dexterity sufficient to operate a computer keyboard, telephone, and other office equipment.

Working Conditions and Environment

Occasional evening and weekend commitments and overnight travel.

Giovanna Gutierrez (gutierrg@uwp.edu)

Employment will require a criminal background check in accordance with the Wisconsin Fair Employment Act. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.(see TC1 - App. 4 and p. 12)

Note: Criminal Background Check - The Department of Workforce Development, Equal Rights Division prohibits employers from using criminal background check information, policies or practices that have a "disparate impact" and is not "job-related and consistent with business necessity" in hiring decisions. All information used to screen or hire job applications should relate to the duties of the job.

It is the policy of UW-Parkside to provide reasonable accommodation to qualified applicants with disabilities. If you need assistance or accommodation in applying because of a disability, please contact the Office of Human Resources at 262-595-2204. Employment opportunities will not be denied because of the need to provide reasonable accommodation for a qualified individual with a disability.

In compliance with the Clery Act of 1998, the University of WisconsinParkside Crime Statistics Report is available here. Call the UW-Parkside Campus Police Office at (262) 595-2455 for a paper copy of the annual report.

Please note: Transcriptions will be required upon hire.

UW is an Equal Opportunity Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, status as a protected veteran, or any other bases protected by applicable federal or State law and UW System policies. We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage all qualified individuals to apply.