HCP Marketing Lead Rheumatology

Make your mark for patients

We are looking for a HCP Marketing Lead to join us in our Rheumatology Marketing team, based in our Atlanta, GA office.

About the role

As a Rheumatology Marketing Lead, you will steward UCB brands to market leadership by developing and implementing impactful marketing campaigns.

Who you'll work with

This role will be reporting to a Rheumatology Brand Lead, you will work with Marketers across the Immunology Business Unit, including marketers responsible for HCP promotion, Digital promotion, Peer-to-Peer, Patient, and Payers. You will collaborate closely with colleagues in Sales, Medical, Insights, Learning & Development, Finance, and Compliance.

What you will do

• Lead development of compelling messages, claims, and creative content living into the overall brand vision set by UCB organizational leadership.
• Shape integrated HCP marketing strategies, executing core tactics to drive adoption of a launch brand.
• Partner with Marketing, Operations, Field Sales, and Learning & Development to optimize promotional content and ensure effective delivery of digital and print assets to the Field Sales team.
• Provide updates to commercial leadership teams for awareness and alignment.
• Lead content development from initial concept through the Review Committee (RC) process (medical, legal, and regulatory review) to approval
• Collaborate with agencies on creative content development; oversee budget updates and accruals.
• Partner with UCB Learning and Development team and sales leadership for new hire and ongoing training.
• Operating at the highest level of UCB compliance and professional standards; Compliance is integral to how we operate within UCB. Adherence to compliant behavior is expected and demonstrated by embracing ethical decision-making practices and guidelines in all aspects of our organization.

Interested? For this role we're looking for the following

Minimum requirements

• Bachelor's degree required
• At least 5+ years of experience in the pharmaceutical industry, preferably a minimum of 2 years of experience successfully executing HCP-focused campaigns
• This is a hybrid role (working from home and in-office) based in the UCB US Corporate offices in Atlanta. Candidates must be based in, or willing to relocate to, the Atlanta area
• Willingness/ability to travel domestically and internationally, up to 40%

Preferred requirements

• Can independently lead projects through a Medical/Legal/Regulatory review
• Excellent written and verbal communication skills with the ability to craft compelling promotional stories and messages
• Strong time management, project management, and budget management skills
• Proven experience working with cross-functional partners in a matrixed organization (Sales, Marketing, Learning & Development, Medical, Regulatory, Compliance)
• Understanding of data analysis and insight generation to inform strategic decisions
• Proficiency with Veeva CRM, Veeva Vault, MS Office (especially PowerPoint and Excel) or similar required This positions reasonably anticipated base salary range is $104,400 to $137,000
  per year. The actual salary offered will take into account internal equity and may also vary depending on the candidate's geographic region, job-related knowledge, skills, and experience, among other factors.

Are you ready to 'go beyond' to create value and make your mark for patients? If this sounds like you, then we would love to hear from you!

About us
UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are over 9.000 people in all four corners of the globe, inspired by patients and driven by science.

Why work with us?
At UCB, we don't just complete tasks, we create value. We aren't afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equal opportunities to do their best work. We 'go beyond' to create value for our patients, and always with a human focus, whether that's on our patients, our employees, or our planet. Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential.

At UCB, we've embraced a hybrid-first approach to work, bringing teams together in local hubs to foster collaborative curiosity. Unless explicitly stated in the description or precluded by the nature of the position, roles are hybrid with 40% of your time spent in the office.

UCB is an equal opportunity employer. All employment decisions will be made without regard to any characteristic protected by applicable federal, state, or local law. UCB invites you to voluntarily self-identify during the application process. Provision of self-identification information is entirely voluntary and a decision to provide or not provide such information will not have any effect on your application for employment, your employment with UCB, or otherwise subject you to any adverse treatment. Any information you provide will be considered confidential and will be kept separate from your application and/or personnel file and will only be used in accordance with applicable laws, orders, and regulations.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on US-Reasonable_Accommodation@ucb.com for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.