Product Marketing Manager (HBC)

Join Our Team as a Product Marketing Manager

Kansas City, MO (Hybrid) | Full-Time

Hallmark Business Connections (HBC), a subsidiary of Hallmark Cards, is seeking a Product Marketing Manager to be the voice of the customer and the driving force behind product adoption. In this role, you'll craft compelling messaging, lead go-to-market strategies and create impactful campaigns that accelerate growth.

You'll collaborate with sales, product, and creative teams, influence the product roadmap, and deliver content that resonates with target audiences. With a focus on data-driven insights and competitive analysis, you'll ensure our products stand out in the market.

Key Responsibilities:

• Develop Messaging & Positioning: Create compelling product messaging that highlights unique value propositions and addresses customer pain points.
• Strategy Development: Build and execute product marketing strategies, including go-to-market plans for launches and updates. Provide sales teams with tools, collateral, and training.
• Content Creation & Campaign Management: Lead campaigns across digital, print, and events. Develop assets such as presentations, brochures, case studies, direct mail, email, tradeshows, and online content.
• Collaboration: Partner with sales, product development, and creative teams to align efforts. Work closely with Product Owners to influence the roadmap and occasionally join client calls.
• Data Analysis: Measure and report on marketing performance, refine strategies, and improve adoption.
• Market Research & Competitive Analysis: Monitor industry trends, consumer insights, and competitors to identify opportunities and maintain a competitive edge.

Additional Details

Location: Kansas City, MO (in-person role; remote applications not accepted)

Basic Qualifications

The following are required to be considered for this role:

• Bachelor's Degre
• Minimum 5 years of experience in Product Marketing (SaaS Marketing or similar)

Preferred Qualifications

• Familiarity with SaaS in the Insurance, Financial, Retail, Health Plan, Utility Industries and direct mail.
• Strong understanding of product lifecycle management and go-to-market strategies
• Project management skills: highly organized, able to prioritize effectively
• Experience in agile development environments
• Proven success in fast-paced, collaborative settings
• Experience with platforms such as CommerceCloud, Klaviyo, SproutSocial
• Excellent communication and presentation skills
• Analytical mindset with results-oriented approach
• Knowledge of SEO and keyword-driven content
• Proficiency in marketing automation tools
• Flexible, adaptable, and comfortable with ambiguity
• Ability to work independently and proactively

This is a high-impact role for a strategic marketer who thrives on collaboration, storytelling, and measurable results. If you're ready to shape product success and accelerate adoption, we'd love to hear from you!

Want to learn more about Hallmark Business Connections - check out our website:

https://www.hallmarkbusiness.com/

Ready to Apply?

Now's your chance to embrace a future with Hallmark-follow the instructions below to submit your application!

Application Instructions:

• Submit a resume or document showcasing how you meet the basic qualifications.
• Accepted file types: DOCX and PDF.
• Employment is contingent on background checks, drug screening, and eligibility verification.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.

Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally protected status. Principals only please.

Hallmark Business Connections plays a critical role in bringing consumer insights to life in the business world. We help businesses build relationships with their customers, clients, and employees. And we pride ourselves on understanding the relationship and communication nuances that keep these connections relevant. We've established a culture of rolling up our sleeves to get the work done through collaboration, innovation, and some entrepreneurial grit. Our products are sold on our own eCommerce store as well as on Amazon. We also develop custom greeting card programs in collaboration with Fortune 500 brands. The business appropriate products we create help make a difference in a world that could use a little more caring.

At Hallmark Business Connections, we're a small, innovative, tight-knit team and we strive to cultivate a culture where personal and professional growth are the cornerstones of talent enrichment and retention. Pursuing internal opportunities is a great way to leverage your experience while reaching higher or branching into a new area.

HALLMARK - Because Connecting With Each Other Has Never Been More Important

For over 100 years, Hallmark has helped people connect and strengthen the relationships that matter most. Today, we're building the next century of connection-blending the warmth of in-store experiences with the ease of digital innovation.

We're looking for empathetic learners, strategic thinkers, and enthusiastic visionaries from all backgrounds to help shape what's next. If you're ready to bring fresh ideas and energy, we'd love to have you on the team!

At Hallmark, you'll feel welcomed from day one, whether you're remote, hybrid, or in-office. We'll tap into your strengths, offer leadership opportunities, and support your growth every step of the way.

Our culture is rooted in care and inclusion. We celebrate diverse perspectives and actively seek out new voices-like yours-to help us grow and evolve. Let's imagine the future of Hallmark together!