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About Us
We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations-MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.
We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued, heard, and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly, take responsibility when we get it wrong, and ante-up again. We play to win, and we are all-in together.
We were recognized as one of Glassdoor's "Best Places to Work". About the Role Focusing on how customers "experience" and engage with content across the app, the Programming Strategist II will help drive the Audience Engagement team's strategic efforts and amplify how customers interact with the product. The role's purpose is to optimize the touchpoints where customers can engage with betting content, with an emphasis on strategic planning and merchandising, experimentation- and research-led optimization, refining displays for consistency and intuitiveness, and identifying and removing points of friction. Spanning across the Planning, Testing, and Display focus areas, the Programming Strategist II will master data and testing ecosystems, while helping manage documentation that aids the Audience Engagement team's decision-making capabilities. They will work directly with the two additional Audience Engagements teams: Programming (operational team responsible for fulfilling plans and programming the sportsbook via our CMS) and Enablement (responsible for supporting Audience Engagement with appropriate tooling and workflows to support speed and scale). The scope of the role includes but is not limited to:
Building detailed content plans that align with business goals and enhance engagement Executing and tracking tests while finetuning analytical skills and driving broader work Overseeing display structure and documentation, supporting cross-functional work and progress
At the end of the day, we are working together to build best-in-class customer experiences for millions of users - with the primary goal of being the biggest and best online sports and gaming operator in the United States. Responsibilities Planning
Lead daily and seasonal planning efforts with minimal oversight, creating structured and data-led plans Manage go-to-market checklists and timelines for upcoming features or high-priority events Collaborate with Programming to ensure plans are operationally viable, supporting documentation and rollout Partner with BI to analyze performance of past efforts and apply learnings to future Manage planning calendars, aligning across functions and surfacing risks / gaps
Testing
Execute tests - from definition to analysis - with minimal oversight Track performance of ongoing tests and manage backlog, prioritizing tests based on progress and impact Structure and manage results, presenting to Audience Engagement and additional stakeholders when relevant Ensure Audience Engagement team understands test purpose and troubleshoot issues with execution Support work with BI to define testing segments, helping analyze benefits and build stories to support direction
Display
Function as a subject matter expert regarding technical knowledge of relevant tools Directly support customer friction programs, enhancing structure, operating principles, and feedback loops Structure friction management work, working with cross-functional partners to identify and document focus areas Document opportunities and make recommendations for display improvements (inclusive of page layouts, market displays, and navigation), organizing materials for cross-functional discussions with UXR, Product Design, and Trading, among others Support display change integration work, building use cases with Testing and BI
General
Function as a subject matter expert on data, intimately understanding how our customers interact with the product and helping shape conversations on how we think about opportunity Work with Programming and Enablement teams to ensure seamless content delivery and alignment with planning and optimization efforts Identify executional inefficiencies, collaborating with Enablement to improve tooling, processes, and documentation Work with BI regularly, helping improve data flows and ability to self-serve Organize customer feedback sessions and document learnings
Essential Functions
Qualifications
2+ years of experience in content operations, content strategy or audience engagement Experience working within a content management system (CMS), with a strong understanding of content configuration and optimization is a plus Proven experience in strategic planning, data analysis, and A/B testing An understanding of display principles and impacts on customer engagement A customer-centric mindset with the ability to identify and resolve friction points Ability to translate customer feedback into action Strong organizational skills, with the ability to manage multiple priorities Exceptional attention to detail and commitment to accuracy in execution Effective collaboration skills, with the ability to work cross-functionally with multiple teams Excellent communication/presentation skills, with the ability to articulate plans and reasoning in a clear and concise manner to stakeholders Familiarity with sports betting, gaming, or a related industry is a plus Willingness to travel occasionally domestically and/or internationally
Additional Requirements (if applicable)
Prior experience with sports, casino, and/or gaming websites and mobile apps Demonstrating a strong interpersonal skill set - being able to communicate with team members effectively and emphatically at all levels within an organization Being an innovative thinker, someone not afraid to challenge the status quo and ask questions Showing a true passion for this industry inclusive of sports, casinos, and entertainment
The annual salary range for this position is $68K to $90K. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan. Gaming Compliance & Licensing Requirements
As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.
In addition, candidates must comply with and support the company's responsible gambling policies, procedures and initiatives. About Our Culture
Building BetMGM from the ground up takes effort, energy, and teamwork, but that's what will make leading this industry all the more satisfying. We stay focused on our main goal with the help of these four company pillars:
Believe in Your Game - Take your shot! There's a freedom to explore ideas usually only start-ups are lucky enough to experience.
Backed by the Best - With our expertise-merged with that of our world-class investors-we have the opportunity to take this business, and ourselves, farther than anyone has ever imagined.
Do What's Right - We operate with clarity and simplicity, always doing the right thing by our customers and each other, standing shoulder to shoulder every day.
Hustle Hard - Our combined commitment and ambition is what drives us to create some of the most innovative products in the industry. What We Offer
As a valued employee, we're committed to giving you the resources and support you need. We offer Medical, Dental, Vision, Life Insurance, Commuter Benefits, Paid Time Off, Holidays, Employee Resource Groups and more!
Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. The position is also eligible for an annual bonus. BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants.
We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our company goals. So, we are committed to an inclusive culture for all and empowering our employees to thrive in meaningful careers. At BetMGM, we play to win, and we are "all in" together. If your experience looks a little different from what we've identified and you think you've got what it takes, we'd love to learn more about you.
If you need assistance or accommodation with your application due to a disability, you may contact us at recruitment@betmgm.com. This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.
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BetMGM
life insurance, paid time off
Dec 18, 2025