New

Creative Director, Social Tone & Voice

Adobe Inc.
United States, California, San Francisco
Feb 21, 2026
Our Company Changing the world through digital experiences is what Adobe is about. We give everyone-emerging artists to global brands-the tools they need to design and deliver exceptional creative work. We're passionate about empowering people to create visually powerful content and helping brands connect authentically across every screen. The Opportunity We're looking for a Creative Director for Social who is equal parts writer, satirist, cultural observer, and comedic architect. This isn't a "social copywriter" job. This is for someone who understands the craft of writing for the internet at a professional level: short-form scripts, comedic beats, fast-pivot ideation, that can translate across TikTok, Reels, YouTube Shorts, and emerging formats. If you've written for broadcast comedy institutions or satire-heavy social platforms-or a portfolio that demonstrates similar rigor, timing, and imagination-you'll feel at home here. This role will shape the voice of Adobe's social ecosystem through original ideas and comedic story instincts, while collaborating with creators, editors, strategists, and production partners to bring the work to life. What You'll Do Develop scripts, sketches, formats, and recurring characters that can anchor new social programming. Elevate Adobe's brand presence by applying comedic timing, social literacy, and cultural fluency to campaign moments and always-on content. Translate insights and trends into ideas that feel original, sharp, and shareable. Partner with Creative, Influencer, and Production teams to shape ideas that resonate with key Adobe social audiences. Maintain a strong bar for creative excellence and writing quality across all social channels. What You'll Bring A proven portfolio of comedic writing across short-form video, sketch, and satire Professional experience writing for platforms like The Onion, SNL, late-night shows, digital satire studios, or equivalent environments. Strong understanding of social platforms, social pacing, and writing for visual comedic timing. Ability to write scripts that are concise, funny, unexpected, and deeply internet-native. Experience developing franchises, pilots, and characters. Ability to collaborate with creators and performers, guide tone, and iterate quickly. Comfort working in a fast environment with changing inputs and high creative expectations. A passion for culture, comedy, and storytelling with a sharp editorial point of view. Preferred Qualifications Experience in both writer's-room and social-native environments. Strong grasp of Adobe tools and generative workflows is a plus. A point of view on where internet humor is going and how brands should adapt. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let's Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience. Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $117,500 -- $235,700 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $162,800 - $235,700 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.