Senior Marketing Manager - Digital Quick Service Restaurants

The Senior Marketing Manager - Digital Quick Service Restaurants (QSR) is responsible for shaping and executing the Division's global marketing vision, driving growth, and ensuring alignment with overall business objectives. This role leads cross-functional teams, develops innovative go-to-market strategies, and champions digital transformation and customer-centricity across the enterprise.

What You Will Do:

Strategy & Innovation

• Partner with Digital and Divisional leadership to lead portfolio strategy for the Digital business to meet annual sales and profit objectives.

• Identify segment trends and how they impact Ecolab and our customers, Translate identified segment insights into actionable market opportunities & requirements for digital solutions.

• Manage pipeline process from ideation through commercialization.

• Develop strategic roadmap for segment, Incubate and launch new business models (e.g., SaaS, IoT, digital platforms).

• Identify portfolio gaps and initiate new innovation opportunities, supporting Phase Gate development and project management from conception to launch.

• Develop a deep understanding of customer base and competitors.

• Drive segment-specific innovation and renovation projects.

Market Analysis & Segmentation

• Conduct research to identify potential customer groups and analyze data to understand customer needs and preferences.

• Develop strategies to divide customers into distinct segments based on common characteristics (e.g., industry, size, behavior).

• Monitor market trends and adjust segmentation strategies as needed.

• Partner with cross-functional teams to understand the regulatory and compliance requirements in the QSR vertical.

Go to Market

• Define and deliver segment-specific marketing strategies and campaigns.

• Develop segment value propositions and messaging guidelines, translating research and segment needs into actionable business insights.

• Execute specific go-to-market actions that drive revenue growth by establishing strong positioning and value proposition.

Collaboration & Enablement

• Work closely with Segment Marketing, Sales, Product Management, and key functions to drive results.

• Develop sales enablement tools for multiple sales channels, including email campaigns, collateral, webinars, and presentations.

• Partner with marketing communications to bring customer-facing programs to market.

Reporting & Optimization

• Manage reporting and analytics on all programs to measure success and return on investment.

• Track and report on campaign costs, performance, and ROI to understand channel and offer effectiveness.

Location: Greensboro, NC

Minimum Qualifications:

• Bachelor's degree

• 8 years of professional experiencein a business-to-business environment

• Immigration sponsorship not available for this role

Preferred Qualifications:

• MBA, preferably in Marketing

• Strong verbal and written communication skills

• Excellent verbal and written communication skills; ability to work well in a group as a solid team player

• Ability to build and maintain relationships and coordinate projects across different functional groups regionally

• Solid business acumen

• Strong problem solving and analytical skills

• Attention to detail; strong sense of urgency

• Experience withwide range of marketing tools, including strategic and tactical product marketing capabilities