Coordinator, Digital & New Media Fundraising

Summary:

Overview

The Coordinator, Digital & New Media Fundraising is responsible for executing administrative tasks and providing support for the ASPCA's Digital Acquisition program, which focuses on acquiring new monthly and one-time donors and working to retain those donors through paid digital media. This role assists with tracking and reporting on online marketing campaigns while overseeing the coordination and delivery of marketing assets across multiple digital channels, including display, retargeting, paid social, search engine marketing (SEM), mobile, and emerging technologies.

The Coordinator, Digital & New Media Fundraising reports directly to the Senior Manager, Digital Acquisition and has no direct reports.

Where and When You'll Work

• This is a hybrid role based in the New York City Metro area and is expected to report to our Manhattan office several times a month.

What You'll Get

Compensation

The target hiring range is based on where the employee works, which for remote roles is the employee's primary location of residence, and its respective cost of labor. You canview which zone appliesto you based on your location (aspca.app.box.com/v/aspcazonetable). For questions regarding locations not on the list, please send an email toCareers@aspca.orgfor more information.

Starting pay for the successful applicant will depend on a variety of factors, including but not limited to education, training, experience, location, business needs, internal equity, market demands or budgeted amount for the role. The target hiring range is for new hire offers only, and compensation may increase beyond the maximum hiring range based on performance over time. The maximum of the hiring range is reserved for candidates with the highest qualifications and relevant experience. The expected hiring salary ranges for this role are set forth below and may be modified in the future.

• Zone 1: $23.56 / hour - $25.96 / hour
• Zone 2: $25.96 / hour - $28.37 / hour
• Zone 3: $28.85 / hour - $31.25 / hour

Benefits

At the ASPCA, you don't have to choose between your passion and making a living. Our comprehensive benefits package helps ensure you can live a rewarding life at work and at home. Our benefits include, but are not limited to:

• Affordable health coverage, including medical, employer-paid dental and optional vision coverage.
• Flexible time off that includes vacation time, paid personal time, sick time, bereavement time, paid parental leave, and 10 company paid holidays that allows you even more flexibility to observe the days that mean the most to you.
• Competitive financial incentives and retirement savings, including a 401(k) plan with generous employer contributions - we match dollar-for-dollar up to 4% and provide an additional 4% contribution toward your future each year.
• Robust professional development opportunities, including classes, on-the-job training, coaching and mentorship with industry-leading peers, internal mobility, opportunities to support in the field and so much more.

Responsibilities:

Responsibility buckets are listed in general order of importance. They include, but are not limited to:

Campaign Coordination & Support

• Work with the Digital Acquisition and Membership teams to compile feedback and route assets and campaign content between internal departments and external vendors.

• Support the ASPCA's paid search efforts in-house through tools such as Google Ads, Bing Ads, and Search Ads 360.

• Support the ASPCA's paid social efforts in-house through social ad platforms.

• Manage the ASPCA's online brand reputation by monitoring comments on social media ads, engaging with audiences and donors in alignment with brand voice, and escalating potential crises as needed.

• Gather assets and submit requests to the Digital Marketing team for the creation or modification of donation forms.

• Ensure that ads created in digital domain meet appropriate specifications before delivery.

• Assist in the removal of expired and/or poor performing advertisements.

• Support the ASPCA's organic social media fundraising efforts and cross-team integrated campaigns.

Campaign Reporting

• Run campaign performance and donation reports using Salesforce to track performance, compile insights, and distribute findings to key stakeholders.

• Coordinate the distribution of performance reports to internal teams and external partners.

• Monitor and manage reporting on paid social and paid search campaign results, identifying performance fluctuations and areas for optimization.

• Support ongoing data analysis by gathering insights from reports to help inform strategic recommendations for campaign improvements.

Campaign Tracking & Implementation

• Create tracked URLs Digital Acquisition campaigns and route them to the appropriate internal and external teams.

• Partner with the Data team to create, implement, and route CRM tracking codes.

• Use Google Tag Manager (GTM) to deploy and update tracking pixels for internal and external teams.

• Perform QA on new pixel implementations and investigate pixel conversion discrepancies.

Qualifications

• Strong understanding of direct marketing concepts, preferably some experience in nonprofit fundraising and/or advocacy.

• Strong oral and written communication skills, with the ability to simplify complex concepts.

• Ability to collaborate effectively in a demanding, fast-paced environment.

• Willingness to adapt and learn new technologies as the digital landscape evolves.

• Comfort with working within brand and style guidelines.

• Ability to exemplify ASPCA's core values and behavioral competencies.

Language

• English (required)

Education and Work Experience

• Bachelor's degree required or equivalent work experience required

• 1+ years of work experience, with at least 1 year of experience managing online marketing or advertising campaigns.

• Experience managing multiple projects simultaneously in a fast-paced environment.

• Experience in Direct Response Marketing and/or non-profit organizations is a plus.

• Experience with search engine marketing (SEM) platforms required; experience with Google Ads, Microsoft Ads, and Search Ads 360 preferred.

• Experience with Social Media platforms required; experience including Meta (Facebook & Instagram), LinkedIn, X, TikTok, and Pinterest preferred.

• Experience with Paid Social marketing and Facebook Ads Manager platform required

• Experience using tag management systems, including Google Tag Manager is a plus.

• Experience using email, web, and related technologies.

• Experience using Salesforce is a plus.

• Experience using Google Analytics is a plus.

Qualifications:

Language:

Education and Work Experience:

Our EEO Policy:
The ASPCA is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, national origin, ancestry, gender, gender identity or expression, age, marital or domestic partner status, citizenship status, sexual orientation, disability, genetic information, military or veteran status, or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances.

Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the ASPCA's standard application process, which will ensure an equal employment opportunity without imposing undue hardship on the ASPCA. Please inform the ASPCA's People Team if you need an accommodation in order to complete any forms or to otherwise participate in the application process.

Individuals seeking employment are considered without regards to race, color, creed, religion, sex, national origin, ancestry, gender, gender identity or expression, age, marital or domestic partner status, citizenship status, sexual orientation, disability, genetic information, military or veteran status, or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances.

ASPCA is an Equal Opportunity Employer (M/F/D/V).

About Us:
The ASPCA was founded in 1866 on the belief that animals are entitled to kind and respectful treatment by humans and must be protected under the law. As a 501(c)(3) not-for-profit corporation with more than two million supporters nationwide, the ASPCA is committed to preventing cruelty to dogs, cats, equines, and farm animals throughout the United States.

The ASPCA is headquartered in New York City, where we maintain a full-service animal hospital, spay/neuter clinic, mobile spay/neuter and primary pet care clinics, a rehabilitation center for canine victims of cruelty, kitten nursery, adoption center, and two community veterinary centers.

The ASPCA also operates programs and services that extend nationwide. We assist animals in need through on-the-ground disaster and cruelty interventions, behavioral rehabilitation, animal placement, legal and legislative advocacy, and the advancement of the sheltering and veterinary community through research, training, and resources.

At the ASPCA, we are committed to fostering a collaborative and compassionate culture and we welcome all voices to contribute to our lifesaving mission. Our staff represent a vast array of backgrounds and diversity dimensions, bringing with them valuable experiences and perspectives. They join the ASPCA to learn, grow, and continually do their best work on behalf of animals. We are inspired by our staff, partners, and the communities we support across the country who work to improve animal lives. We are committed to diversity, equity, and inclusion at the ASPCA because it elevates our organizational culture, aligns with our Core Values, and enables us to move further and faster toward the ASPCA's vision - that all animals live good lives; valued by society, protected by its laws, and free from cruelty, pain and suffering.

Your Employee Rights Under the Family and Medical Leave Act:
Pursuant to regulations of the Family and Medical Leave Act (FMLA), we provide this notice to applicants about eligible employees' protected leave for certain reasons. Click on the link to learn more.

Applicants that are residents of Colorado and Oregon: Per CO Senate Bill 23-058 and ORS 659A.030, we cannot generally request or require any age-related information (i.e., age, DOB, attendance or graduation dates from an educational institution) on an initial employment application; this includes any age-related inquiries through completion of the initial interview. We can require/request additional application materials; if those materials contain any age-related information, an applicant should redact the information before submitting an initial employment application.

Indiana Applicants: Pursuant to Indiana law, we are providing notice that it is an unlawful employment practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by: (1) refusing to employ an applicant for employment on the basis that the applicant is a veteran of the armed forces of the United States; or (2) refusing to employ an applicant for employment on the basis that the applicant is a member of the Indiana National Guard or a member of a reserve component. Should you feel that you were a victim of discrimination on the basis of veteran status, please let us know at careers@aspca.org. Alternatively, you can file a complaint with the following agencies at any time: Indiana Civil Rights Commission (ICRC) 100 North Senate Avenue, Room N103, Indianapolis, IN 46204; Office: (317) 232-2600 | Toll Free: (800) 628-2909; Hearing Impaired: (800) 743-3333 | Fax: (317) 232-6580; E-mail: icrc@crc.in.gov | Website: www.in.gov/icrc. Equal Employment Opportunity Commission - Indianapolis Field Office; 115 W. Washington Street South Tower Suite 600; Indianapolis, IN 46204; Phone: 463-999-1240; Fax: 317-226-7953; TTY: 1-800-669-6820;ASL Video Phone: 844-234-5122.

Massachusetts Applicants: Per Massachusetts law, we are providing notice that it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Philadelphia Applicants: You may view your rights under the Fair Criminal Record Screening Standards Act here.