Account Based Marketing Lead (Healthcare)

About This Team:

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  You will focus on a portfolio of existing enterprise Healthcare customers and work closely with GTM, digital marketing, events, and performance marketingteamsto deliver ABMactivities thataregrounded in data modeling, pattern identification, customer intelligence, and performance insights.In return,these activities will lead todeeper customerengagement, surface new relationships, anddemonstrateCitrix's value through measurable, insightbacked impact.

  The role demands curiosity and deep analytical rigor, in particular the ability to drill into complex data on accounts,contacts, andcampaigns, deliveringinsights that inform GTM teams and Marketing campaigns.comfortable interrogating account behavior, segmentation data, campaign performance metrics, and market data sets to uncover actionable insights and opportunities for optimization. The role is suited for a datacentric marketer with strong analytical acumen, able to translate data into engagement strategies that meaningfully influence account progression.

  Collaboration withGTMleadership, as well as Sales and TechnicalStrategistsiskey,and youwill work closelyfrom the outsetto understand goals, priorities, andbarriersto success.You will be expected to be a regular contributor at GTM teammeetingsand as such, you must be an expert communicator whousesdatastorytelling todistill complex data into clear insights and recommendations for these teams.

  Finally, youwill haveextensiveknowledge and experiencein theHealthcareSector,possibly fromworking in this sector. Thiswillhelp toestablishcredibilityand relationships withbothGTMteamsand customers. This will also ensure thatmarketingactivities anddeliverablesare relevantand tailoredtoHealthcareaudiences.

  
  
  
  
  Primary Accountabilities
  
  Strategy Development & Execution
  
  

  • Usesvertical and account insights to develop ABM strategies aligned to GTM objectives,leveragingdeepdatainsightstoidentifyadoption barriers and opportunities.

  
  

  • BuildsHealthcare engagement plans grounded in historical data, segmentation,customerbehavior patterns, competitive activity, and regulatory context.

  
  

  • Partner with Marketing teams to enhance messaging and engagement strategies using databacked insights.

  
  

  • Where required, build dedicatedABMstrategies forfocusaccountsnominatedby GTM Leaders.

  
  
  
  
  Collaboration
  
  

  • Forge close alliances withSales and Technical Executive Leaders,andpartner closely withGTMteams to understandrequirements,priorities,relationships,and strategic delivery gaps.

  
  

  • Work withGTM teamsto ensure thatmarketingcampaignsare aligned to strategicobjectives, whiledeliverables meet the needs of the business and target outcomes.

  
  

  • Support account strategy planning with market intelligence, customer behavior analytics, and account intimacy data.

  
  
  
  
  Events
  
  

  • Support audienceacquisitionand follow-up forHealthcaremarketing events,usingdataanalysis fortargeting,segmentationand follow-up.

  
  

  • PromoteplannedCitrixevents toGTMteams,providinginsights to ensure thatevents are targeted at theoptimumaudiences and customer invitations arepersonalized where possible.

  
  

  • Work with the Events team to track andprovesuccessfuldelivery ofeventsvia agreed key metrics, as well as sharing feedback on event improvement opportunities.

  
  
  
  
  KPIs & Reporting
  
  

  • MonitorperformanceagainstKPIs using analytics,dashboards,and reporting.

  
  

  • Establishregularreporting,deliveringcustomerdatainsightsincludingcampaignengagement, use cases, tech plays, new and existingcontacts.

  
  

  • Uses data storytelling to interpret and present complex insights to stakeholders

  
  

  • PartnerswithPerformance Marketingand Marketing Operationstoanalyzecampaignoutcomes,andcustomer insightsto developstrategies,contentand messaging.

  
  
  
  
  DataAnalysis
  
  

  • Conduct ongoing market, vertical, and competitor analysis.

  
  

  • Drill intoaccount,contactandcampaigndata-setsacross multiple platforms

  
  

  • Work withGTMteams todeliverinsights,content,and next best actions which inform and shape customer engagement, as well asimprove customer sentiment.

  
  

  • Sharevertical/ customer insightswith otherteams,to inform design and delivery of marketing content andactivities,e.g.Platform Marketing, Moments that Matter.

  
  Required Experience/Skills:
  
  

About Us:

Cloud Software Group is one of the world's largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done - from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.

Cloud Software Group will consider qualified applicants with a criminal history and conduct the recruiting process in accordance with the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers and San Diego Fair Chance Ordinance. For access to the laws see the following links:California FCAandLos Angeles FCO.

If you need a reasonable accommodation due to a disability during any part of the application process, please contact us via the Bridge portal for assistance.