E-Commerce Ads Specialist

E-Commerce Ads Specialist

Long term contract

Remote- Must be able to work CST

Our client is seeking an E-Commerce Ads Specialist to manage and optimize performance-driven advertising campaigns across Google, Microsoft, Meta, and other digital channels. This role is heavily focused on SEM, Google Merchant Center management, and supporting our Magento e-commerce ecosystem, ensuring product data quality, feed optimization, ROAS growth, and strategic scaling of paid programs. The ideal candidate combines strong technical advertising skills with e-commerce understanding, enjoys hands-on campaign execution, and consistently drives measurable revenue outcomes.

Responsibilities:

• Plan, launch, and optimize paid search, shopping, display, and retargeting campaigns across Google Ads, Bing Ads, and additional paid channels as needed.
• Build and manage Performance Max, Shopping, Standard Search, and Dynamic Search Ads campaigns.
• Conduct ongoing keyword research, negative keyword refinement, bid optimizations, and audience segmentation.
• Develop and manage retargeting programs via Meta Ads, Google Display Network, and other platforms.
• Oversee product feed health, troubleshoot disapprovals, and ensure item-level accuracy.
• Manage scheduled fetches, API integrations, or feed upload workflows from Magento.
• Collaborate with developers or use Magento extensions to maintain compliant, optimized product feeds (titles, attributes, variants, GTINs, item_group_ids, etc.).
• Ensure alignment with Google Shopping policies to maintain product approval rates and maximize impressions.
• Monitor and analyze campaign performance through Google Analytics (GA4), platform dashboards, and internal reporting tools.
• Provide weekly and monthly reports on KPIs including ROAS, CPA, CVR, AOV, CTR, impression share, and product-level performance.
• Use data insights to propose iterative tests, budget shifts, and strategic growth opportunities.

Nice to have:

• Experience working within Magento or partnering with dev teams to ensure product listings are optimized for paid shopping visibility
• Familiarity with feed extension tools (e.g., Amasty, Mirasvit, Magmodules)
• Understanding of Magento data structures and workflows that contribute to feed accuracy and ad performance

Critical Skills:

• PPC E-Commerce Expertise - Deep understanding of pay-per-click advertising and bidding strategies
• Google Merchant Center - Oversee product feed health, troubleshoot disapprovals, and ensure item-level accuracy
• Analytical Thinking - Ability to analyze data and derive actionable insights
• Campaign Optimization - Skilled in optimizing campaigns for maximum performance and ROI
• Collaboration - Works well with cross-functional teams to achieve goals
• Adaptability - Stays current with industry trends and adapts strategies accordingly

Qualifications:

• Bachelor's degree in marketing, Communications, or a related field
• 3+ years of direct hands-on experience managing paid search & shopping campaigns
• Proven proficiency optimizing PPC campaigns on Google Ads, Microsoft Ads and Meta Ads
• Experience with Google Merchant Center including feed troubleshooting and optimization
• Experience working with Magento (1 or 2) e-commerce platforms is a bonus, or Shopify or WooCommerce
• Strong understanding of SEM fundamentals including bidding strategies, campaign types (Performance Max, Demand Gen, Search, Shopping, Display, Video), keyword match types, audience layering, attribution, and conversion tracking
• Experience working with GA4, Google Tag Manager, and event/conversion setup
• Excellent written and verbal communication skills
• Ability to work collaboratively across teams and manage multiple projects simultaneously
• Knowledge of the latest trends and best practices in paid advertising

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