New

Content and Digital Engagement Strategist

North Carolina State University

Commensurate with experience and education.

life insurance, flexible benefit account, paid time off

United States, North Carolina, Raleigh

Feb 18, 2026

Posting Information

Posting Number	PG194485EP
Internal Recruitment	Yes
Working Title	Content and Digital Engagement Strategist
Anticipated Hiring Range	Commensurate with experience and education.
Work Schedule	Monday - Friday, 8:00 am - 5:00 pm; and other hours as needed to fulfill the duties of this position; Flexible work arrangements available
Job Location	Raleigh, NC
Department	Alumni Engagement and Annual Giving
About the Department	North Carolina State University (NC State) was founded in 1887 with the purpose of creating economic, societal, and intellectual prosperity for the people of North Carolina. Today it is the largest university in North Carolina with more than 34,000 high-performing students, 8,000 pre-eminent faculty and staff and 300,000 alumni. NC State is a research-extensive university known for its leadership in science, technology, engineering and mathematics. We're also at the forefront of teaching and research in agriculture, business, design, education, humanities and social sciences, natural resources, textiles and veterinary medicine. NC State is consistently named as one of the best values in higher education, and many of our programs are ranked at the top of their respective disciplines. We take a great deal of pride in our collaborative, supportive and collegial team culture. All staff are provided opportunities for training and professional development, with an eye to personalized career growth. University Advancement amplifies NC State's local and global impact by nurturing lifelong relationships, championing philanthropy and strengthening the Wolfpack community. Led by Vice Chancellor Brian Sischo, UA fulfills its mission through the operations of four main units: University Development, which seeks and obtains philanthropic support; Alumni Engagement and Annual Giving, which builds and fosters relationships and a culture of philanthropy with alumni and other constituencies; and Advancement Services, which provides information management and other key support functions to all University Advancement units. Alumni Engagement and Annual Giving (AEAG) uses a wide variety of platforms, channels and methods to engage the university's alumni in mutually rewarding long-term relationships. The unit also procures and increases annual gifts to the university by leveraging existing relationships and creating new ones. Alumni Engagement and Annual Giving collaborates with partners across campus to plan and implement a coordinated, integrated strategy aimed at increasing support for the university and building a culture of philanthropy within the university and across its constituencies.
Wolfpack Perks and Benefits	As a Pack member, you belong here, and can enjoy exclusive perks designed to enhance your personal and professional well-being. As you consider this opportunity, we encourage you to review our Employee Value Proposition and learn more about what makes NC State the best place to learn and work for everyone. What we offer: Medical, Dental, and Vision Flexible Spending Account Retirement Programs Disability Plans Life Insurance Accident Plan Paid Time Off and Other Leave Programs 12 Holidays Each Year Tuition and Academic Assistance And so much more! Attain Work-life balance with our Childcare benefits, Wellness & Recreation Membership, and Wellness Programs that aim to build a thriving wolfpack community. Disclaimer: Perks and Benefit eligibility is based on Part-Time or Full-Time Employment status. Eligibility and Employer Sponsored Plans can be found within each of the links offered.
Essential Job Duties	The Content and Digital Engagement Strategist reports to the Director of Alumni Engagement and Annual Giving Communications and works closely with the Alumni Engagement team. This position plays a critical role in advancing the mission of the Alumni Engagement and Annual Giving ( AEAG) team by leading strategic, data-informed communications that inspire connection, engagement and philanthropic support from the Wolfpack community. The role drives innovation in digital engagement across email, web, the app and other digital platforms while sharing the alumni experience through written stories and developing a variety of content, including event emails, while maintaining alignment with brand standards. Serving as a collaborative partner across the university, the strategist ensures consistent messaging across platforms and implementation of campaigns. This is an internal only posting for current permanent or temporary NC State University employees.
Other Responsibilities	Strategy and Governance (45%) Strategic Planning: Monitor, refine and support strategic marketing and operational communications priorities to accommodate evolving institutional needs and changing market conditions. Communications and Marketing: Ensure a holistic strategy across all channels that aligns with engagement and communications goals. Goal Setting: Help establish annual goals and metrics, utilize dashboards and reports to monitor progress, and share ongoing results. Strategic Integration: Contribute as part of a team to develop and plan comprehensive and integrated communication, marketing and promotion strategies for programs, events and strategic initiatives. User Experience Advocacy: Be a champion for the user experience on every platform. Giving & Engagement Strategy: Use best practices to identify and create opportunities to inspire and drive forward engagement and giving from the Wolfpack community. Brand Management: Ensure brand and messaging consistency across all platforms. Enhance the school's reputation and identity. Operations and Infrastructure (35%) Digital Engagement Lead: Lead the team's digital marketing initiatives, including the website, app, text messages, event creation platform and email communications. Systems Support: Support the infrastructure that powers our work from creating event registration pages and managing email communications, to building campaign elements in our CRM that track how constituents interact with our communications. Data Analysis: Analyze campaigns to understand the most effective approach and recommend strategies to improve future performance. Metrics Monitoring: Monitor AEAG audience engagement via open, click, unsubscribe rates, audience journeys and interest-based marketing outcomes. Performance Reporting: Contribute to marketing reports by determining return on investment for email and text campaigns. Project Coordination: Ensure deadlines are established and met, with strong attention to detail. Be able to multitask, balance competing priorities and resolve issues under pressure and time constraints. Be a collaborative team player. Industry Knowledge: Be aware of and conversant with best practices in digital marketing. Creative & Content (20%) Content Development and Storytelling: This role will promote alumni events by writing content for event emails. Drive and support the creation and publication of compelling content to further institutional goals and priorities. Editorial Leadership: Provide editorial direction and storytelling to support and align with AEAG messaging priorities. Proficient knowledge of AP style is a must. Event Promotion: Support Alumni Engagement which oversees more than 200 events each year through compelling content.

Qualifications

Minimum Education and Experience	Post-baccalaureate credentials or Bachelor's degree from an accredited college or university, plus at least three or more years of experience in digital strategy/communications and marketing/writing and content development or relevant work experience are required.
Other Required Qualifications	Experience working with digital, email and web platforms (WordPress preferred), marketing automation and analytics software such as Google Analytics. Broad knowledge of digital strategy and trends. Strong technical skills, broad-based digital fluency and the ability to learn and implement technology quickly and independently. Previous experience with proofreading, editing and writing for publications and news releases. Must be proficient in AP Style. Demonstrated project management and strategic planning skills are required, as well as the ability to implement a defined campaign strategy. Strong analytical skills to make data-driven decisions. Ability to work independently and exercise initiative. Demonstrated ability to meet deadlines with strong attention to detail. Collaborative team player, self-starter, highly organized. Ability to multitask, balance competing priorities and resolve issues under pressure and time constraints. Strong interpersonal communication skills including the ability to collaborate with internal and external teams. Unquestioned integrity in dealing with confidential information. Optimistic, persistent and positive attitude.
Preferred Qualifications	Five or more years of professional experience in digital strategy, communications and marketing, writing and/or content development or relevant work experience. An understanding of the land grant, research Tier One university environment. Familiarity with NC State University and the Triangle.
Required License(s) or Certification(s)	A valid North Carolina Driver's License is required within 60 days of start date. Must be maintained as a condition of employment.
Valid NC Driver's License required	Yes
Commercial Driver's License required	No

Recruitment Dates and Special Instructions

Job Open Date	02/17/2026
Anticipated Close Date	03/03/2026
Special Instructions to Applicants	In addition to your application please submit a resume, cover letter, contact information for at least 3 professional references, and a writing sample/portfolio (upload as "other document (1)"). Candidates must submit a writing assignment to be considered. Candidates selected for an interview may be asked to complete a writing assessment. This is an internal only posting for current permanent or temporary NC State University employees.

Position Details

Position Number	00111858
Position Type	EPS/SAAO
Full Time Equivalent (FTE) (1.0 = 40 hours/week)	1.00
Appointment	12 Month Recurring
Mandatory Designation - Adverse Weather	Non Mandatory - Adverse Weather
Mandatory Designation - Emergency Events	Non Mandatory - Emergency Event
Department ID	083001 - Alumni Engagement
EEO	NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-513-0574 to speak with a representative of the Office of Equal Opportunity. If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu. Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit. NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.