Manager, GTM Retention Strategy

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Job Summary:

• NRG Consumer seeks a Go-To-Market (GTM) Retention Strategy Manager to drive customer retention, engagement and brand affinity by developing and executing customer-focused GTM strategies. This role translates value levers into meaningful customer benefits that strengthen loyalty and enhance customer lifetime value.

• This position collaborates closely with strategy leaders and works cross-functionally with Marketing, Product Innovation, Customer Experience, Digital, Business Operations, Legal/Regulatory, Analytics, Finance and IT.

Essential Duties/Responsibilities:

Customer Strategy & Retention

• Develop and drive retention GTM strategies informed by customer insights, loyalty drivers, performance and business/brand objectives, leveraging proactive and reactive channels.
• Defines channel-specific segmentation and targeting for customer campaigns.

• Create strategic frameworks that connect key value levers - such as sponsorship assets and community partnerships - to retaining customers.
• Partner with Marketing teams to integrate assets and programs into customer-facing campaigns where relevant and tied to measurable retention outcomes.

Go-to-Market Planning & Execution

• Lead cross-functional planning and support execution of retention initiatives across owned-channels like email, OAM, and app.
• Build customer journeys and messaging strategies for retention programs.
• Provide strategic briefs and define channel specific segmentation and targeting to guide Customer Marketing.
• Partner closely with Customer Marketing, Digital, and Marketing Performance to bring GTM strategies to market with precision and measurable impact ensuring initiatives are executed.

Insights, Reporting & Optimization

• Use customer data, behavioral insights, and performance analytics to evaluate initiative effectiveness.
• Recommend scaling, optimization, or strategy pivots based on data-driven insights.
• Prepare documents, presentations, and performance reporting for leadership to support decision-making and monthly business reviews.

• Open office environment; hybrid schedule 4 days in the office.
• Minimal domestic travel

Minimum Requirements:

• Bachelor's degree in Business, Marketing, Communications, or related field.
• At least 1-3 years of relevant professional experience in a Strategic Marketing or Business Strategy position

• 5-7 years of work experience in energy markets

Preferred Qualifications:

• Experience in developing go-to-market strategies for consumer-facing products or services.
• Strong understanding of customer lifecycle behavior and retention levers.
• Experience improving business performance based on key metrics and goals.
• Experience with subscription-based industry (electricity, cable, internet, etc.) a plus

• Master's degree a plus.

Additional Knowledge, Skills and Abilities:

• Ability to keep the brand mission at the forefront of all business decisions and activities.
• Excellent communication, storytelling, and presentation skills.
• Highly data-driven with the ability to analyze, articulate and solve complex problems and concepts to make effective business decisions.
• Strong interpersonal skills and the ability to work across functions and levels.
• Creative thinking with experience guiding projects from concept to execution.
• Ability to balance business goals, manage trade-offs, and prioritize effectively.
• Strong organizational, project management, and change management abilities.

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:

• Work is primarily sedentary (desk work at a computer)

NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Talent.