Director, Consumer Marketing

Role Overview

Reporting into and supporting the SVP of Global Corporate & Consumer Marketing, the Director, Integrated Marketing, Consumer will help build and scale Sirva's marketing foundation across directtoconsumer (D2C) and B2B2C channels.

• Support the SVP of Global Corporate & Consumer Marketing in shaping and executing product marketing strategies for new and existing consumer offerings, including gotomarket planning, positioning, messaging, and channel execution.
• Partner with the SVP and broader marketing leadership to gather, synthesize, and apply consumer market research and insights, ensuring initiatives are datainformed and grounded in customer needs.
• Enable crossfunctional collaboration across Marketing, Operations, Sales, CXO, and Analytics, supporting alignment of consumer programs with agreed revenue and growth objectives.
• Ensure operational excellence across consumer marketing initiatives by coordinating compliance, legal, and creative inputs, and helping optimize project workflows across internal stakeholders.

The successful candidate will be a strong strategic enabler and handson operator, with the ability to translate direction and insights into marketready programs that support consumer adoption and deliver measurable business outcomes.

Key Responsibilities

• Planning & Activation: Build and deliver content, toolkits, pitch materials, scripts, and onboarding resources that empower B2C-facing sales, partner, and agent teams. Track utilization and measure impact on conversion, adoption, and sales effectiveness.
• Go-to-Market Strategy & Creative Oversight: Lead GTM planning for new and evolving consumer products. Define campaign strategy, segmentation, messaging, and channel mix. Develop creative briefs and oversee execution in partnership with in-house and agency teams.
• Brand & Customer Experience Alignment: Ensure all consumer marketing initiatives are consistent with Sirva's brand architecture and deliver a seamless customer journey. Partner with CX and Service teams to integrate marketing with end-to-end experience design.
• Internal Collaboration & Launch Readiness: Partner with Marketing, Sales, Technology, Operations, and Legal to align marketing timelines with launch milestones and ensure organizational readiness for consumer rollouts.
• Market Research, VOC & Competitive Insight: Direct qualitative and quantitative research (surveys, panels, testing) and gather voice-of-the-customer insights to uncover consumer needs, behaviors, and pain points. Conduct competitive benchmarking to identify whitespace opportunities and translate insights into actionable strategies.
• Measurement & Optimization: Establish KPIs for GTM programs and enablement tools. Track performance, adoption, and ROI, using analytics to refine campaigns, sales support, and messaging strategies.
• Innovation & Trend Analysis: Monitor emerging consumer marketing trends, digital platforms, and enablement models. Recommend and pilot new approaches to keep Sirva's consumer marketing playbook modern and competitive.

Qualifications

• Proven experience (8-12+ years) in integrated marketing, product marketing, or consumer marketing within D2C and/or B2B2C environments.

• Demonstrated ability to build and execute gotomarket strategies for new and evolving consumer products.
• Strong background in positioning, messaging, segmentation, and channel strategy across digital and offline channels.
• Experience developing creative briefs and managing creative execution with internal teams and external agencies.
• Ability to synthesize market insights, business objectives, and customer needs into cohesive marketing programs.
• Comfortable operating as both a strategic partner and a handson operator, moving seamlessly from planning to execution.
• Track record of delivering integrated marketing programs that support revenue growth and customer adoption.
• Excellent communication, storytelling, and presentation skills.
• Highly organized, detailoriented, and comfortable managing multiple initiatives simultaneously.
• Strong relationshipbuilder who thrives in a collaborative, fastmoving environment.
• Demonstrated ability to influence without authority and drive crossfunctional alignment.

At Sirva, we are committed to fair and transparent compensation practices. In accordance with applicable state and federal laws, we provide the following salary information for this position:

• Position Title: Director, Consumer Marketing
• Salary Range: $120,000-$160,000 USD
• Benefits: Comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Employer HSA Match, Life & Disability Insurance, Paid Time Off, Volunteer Time Off, ID Theft Protection Plan and more. Benefits are based on employment status and may not be available for temporary or part-time employees

Salary ranges may vary based on location, market conditions, and other factors such as experience and qualifications. The final compensation will be determined during the hiring process based on these considerations.

For positions available outside the United States, salaries will take into account local currency and market conditions, which may differ from the USD salary range. If you have any questions about salary or benefits, we encourage you to ask during the hiring process.

• Artificial Intelligence Usage: Artificial intelligence tools may be used to assist with administrative tasks such as notetaking and advanced candidate searches during the recruitment process. All screening, assessment, and hiring decisions are made by human recruiters and hiring managers.

• Vacancy Status: This posting reflects an existing vacancy within our organization.

Sirva Worldwide, Inc. provides HR and mobility professionals with the resources, guidance, and support they need to achieve the best possible relocation for talent, and for the companies that move them. As a leading global relocation management and moving services company, we bring together personalized program solutions, expansive global reach, innovative technology, and an unmatched supply chain to transform businesses of any size and empower talent moving to their next opportunity. From corporate relocation and household goods to home sale and commercial moving and storage, our portfolio of brands (including Sirva, Allied, northAmerican, Global Van Lines, Alliance, and Sirva Mortgage) provide everything needed to move talent and deliver experience.

Sirva is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military status, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. Sirva also prohibits harassment of applicants and employees based on any of these protected categories.

It is also Sirva's policy to comply with all applicable state and federal laws respecting consideration of unemployment status in making hiring decisions. The Federal EEO Law Poster may be found at http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.

If you need a reasonable accommodation because of a disability of any part of the employment process, please send an email to Human Resources at HRSirva@Sirva.com and let us know the nature of your request and your contact information.