Director, Future Field Engagement Strategy - Customer Archetypes

Job Description Summary

Job Description

Key Responsibilities:

• Design and bring to life futureforward customer archetype frameworks that reflect the full complexity and evolving dynamics of the U.S. healthcare ecosystem - including systems, networks, providers, payers, and key influencers.
• Shape enterprise targeting and tiering strategies that guide field deployment, engagement planning, and thoughtful resource allocation across portfolios and therapeutic areas.
• Continuously evolve customer segmentation approaches to stay ahead of market shifts, competitive dynamics, and emerging customer needs, in close partnership with Insights and Decision Science (IDS).
• Develop and apply advanced customer assessment methodologies that balance quantitative data with qualitative insight to understand customer maturity, strategic value, and engagement potential.
• Partner across data, insights, and commercial teams to translate healthcare data and engagement signals into actionable, enterprisewide archetype models.
• Deliver bold, transformative recommendations that redefine how Novartis organizes around and engages customers - moving beyond incremental segmentation to enterpriselevel frameworks.
• Ensure all customer frameworks align seamlessly with enterprise, brand, and commercial priorities, enabling precision engagement and meaningful competitive differentiation.
• Serve as the principal architect and champion of customer archetyping, driving alignment across launch, field, and commercial strategies.
• Lead with integrity and accountability by ensuring all work adheres to NPC policies, the Code of Conduct, and applicable laws and regulations.

Essential Requirements:

• Bachelor's degree required from 4-year college or university.
• 10+ years' experience in customer segmentation, targeting, or go-to-market strategy, within pharmaceutical, biotech, healthcare, or similarly structured industries with large, geographically dispersed teams. We also welcome candidates from other complex environments such as medical devices, diagnostics, life sciences services, insurance, consumer health, or B2B sectors.
• Deep expertise working with aggregated healthcare data (e.g., claims, prescribing, payer, syndicated datasets) and translating insights into meaningful commercial strategy.
• Strong understanding of the U.S. healthcare landscape, including delivery models, access dynamics, and evolving customer archetypes.
• Proven ability to turn complex data and analytics into clear, actionable recommendations within large, matrixed organizations.
• Experience designing or applying analyticsdriven segmentation and datainformed strategy to shape gotomarket decisions.
• Strong collaboration and influencing skills, with a track record of partnering across analytics, strategy, field, and marketing teams.
• Exceptional strategic thinking, problemsolving, and storytelling abilities to help envision and shape futureready engagement models.

Desirable Requirements:

• Strategic and analytical thinker with the ability to connect data, insight, and ambition to shape customercentric engagement models.
• Trusted collaborator who thrives in ambiguity, brings clarity across functions, and is energized by precision engagement and meaningful customer transformation.

Novartis Compensation Summary:

The salary for this position is expected to range between $185,500 and $344,500 per year.

The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors.

Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards.

US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.

EEO Statement:

The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.

Accessibility and reasonable accommodations

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to us.reasonableaccommodations@novartis.com or call +1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Salary Range

Skills Desired