Intern Marketing (Summer 2026)

Location: Hershey, PA

Duration: Summer 2026

About the Role

This is not a traditional marketing internship.

As a Consumer Connections Ecosystem Incubator Intern, you will work at the center of how Hershey's connects with consumers across culture, content, media, and platforms. You'll partner with brand and marketing teams to explore where traditional approaches fall short-and help shape modern, consumerfirst ideas designed for how people engage today.

Throughout the summer, you'll focus on a single, meaningful business challenge, developing a strategic recommendation that brings together consumer insight, cultural relevance, and brand storytelling.

What You'll Do

Explore Real Brand Challenges

• Collaborate with brand and marketing teams to understand business goals and consumer barriers

• Identify opportunities where current marketing approaches may not fully connect with younger audiences
• Translate complex inputs into clear, consumerfirst insights

Develop a Modern ContentLed Idea

• Design a culturally relevant, platformappropriate concept (e.g., socialfirst content, creator collaborations, or digital experiences)

• Consider how the idea could live within a broader marketing ecosystem
• Work with internal partners to understand feasibility, brand standards, and execution considerations

Build a Strategic Recommendation

• Connect your idea to brand objectives, consumer engagement, and longterm growth

• Think through success metrics and how impact could be measured
• Incorporate feedback from strategy, media, content, and agency partners

Present to Marketing Leadership

• Deliver a final presentation to Consumer Connections and Brand leaders

• Clearly articulate the consumer insight, strategic idea, and recommendation
• Participate in an executivelevel discussion about nextstep considerations

How You'll Work

• Embedded within the Consumer Connections Strategy team

• Gain exposure to:

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  • Communications and ecosystem strategy
  
  
  
  

• Social, creators, and earned media
• Integrated and retail media
• Content production and agency collaboration




• Receive structured mentorship and regular feedback throughout the program

Capstone Experience

At the conclusion of the internship, you'll present a comprehensive recommendation for a futurefacing Hershey's brand opportunity.

Select ideas may be:

• Considered for further exploration or development

• Used as internal case studies
• Referenced as part of your professional portfolio experience

Who We're Looking For

• Currently pursuing a bachelor's degree in Marketing, Communications, Business, or a related field

• Strong interest in consumer behavior, culture, and digital platforms
• Ability to synthesize information into a clear, compelling narrative
• Comfortable collaborating across teams and sharing ideas
• Curious, thoughtful, and eager to learn how modern brands are built
• Prior CPG experience is not required.

Why This Internship Is Different

• Focus on one impactful project, not a list of tasks

• Exposure to senior marketing leaders and real business decisions
• Experience working at the intersection of strategy, content, and culture
• Portfolioworthy work that reflects how brands operate today

About Consumer Connections at Hershey

Consumer Connections is responsible for how Hershey's brands show up across content, media, platforms, and culture. We design audiencefirst marketing ecosystems that connect brand storytelling, creators, and moments-moving beyond traditional advertising toward modern brand engagement.

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.

You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.

To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include "Accommodation Needed" in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.