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Community Manager

Green Thumb Industries
United States, Illinois, Chicago
325 West Huron Street (Show on map)
Mar 15, 2026

The Role

As a member ofBrandEquity & Activation Team, theCommunity Managerwill own and grow our social communitiesforindustry-leading brand Rythm, in addition to ourtwo beveragebrands,Senoritaand Rythm Beverage.They will work collaboratively withthe social,creative, brand marketing, ecomm,andcomplianceteams, and external partners tobuild an engaged and loyal community that drives passion and awareness for both brands.

We'reseeking aculturally plugged-inand deeply "online"community builderwhounderstands authenticity and tone for brands in2026.Youare a quick, wittysocial voice,withundeniablestyle that resonates on variousnuancedsocial media platforms, especially Instagram and TikTok.

This is a hybrid role requiring in office 2 days per week (Tues/Thurs usually) at our Chicago (River North) office.

Responsibilities



  • Own day-to-day community management across all social channels forSenorita, Rythm,and Rythm Beverage, including Instagram, Facebook, TikTok, Reddit, and YouTube


  • Monitor, respond to, and engage with comments, DMs, mentions, and tags in a brand-appropriate voice and tone foreachbrand distinctly


  • Develop andmaintaincommunity management guidelines and response playbooks for each brand


  • Identifyand escalate emerging trends, consumer sentiment shifts, and potential issues to the broader social team


  • Collaborate with the social media, paid, and creative teams to surface UGC opportunities and community content worth amplifying


  • Build and nurture relationships with brand advocates, superfans, and micro-community leaders


  • Conduct regular social listening and competitive audits to stay ahead of the conversation


  • Establish community KPIs and produce regular reports tracking engagement, sentiment, and growth


  • Partner with compliance to ensure allcontentmeetsregulatory requirements


  • SupportInfluencer and Affiliate Manager withbrand partnership activations as they intersect with community channels



Qualifications



  • You have 1-3+ years' experience in social media management,preferably for a consumer brand in beverage, wellness, cannabis, or lifestyle brands


  • You are fluent in social tools,such as Sprout Social, Meta Business Manager, or similar. Bonus points forexpertisewith AI tools.


  • You can write engaging copy,that feels native to each platform and authentic to each brand's distinct personality


  • You can organize, prioritize, and manage multiple projects under strict deadlines,with a variety of opinionated stakeholders across the organization, and acrossmultiple brands.


  • You love a fast pace anddon'tmind the frequent pivots.Cannabis is highly regulated, fluid industry that often requires quick thinking and multiple pivots to make things work.


  • You'redeeply tuned into culture.Social trends, pop culture, memes, and the conversations happening in wellness and lifestyle spaces


  • Youhave a good sense of humor.You'resomeone who knows how toleveragehumor to grow brand love.


  • You understand cannabis culture- and know the cannabis brands that are showing up in social media authentically and the ones who are trying a little too hard.



Additional Requirements



  • Must passany and allrequired background checks


  • Must be and remain compliant with all legal or company regulations for working in the industry


  • Must be a minimum of 21 years of age


  • Must be approved by state badging agency to work in cannabis industry



#LI-HYBRID

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range
$65,000 $75,000 USD
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