Public Relations Specialist

The Public Relations Specialist will join a team of communicators to help develop a proactive earned media strategy; research, write and distribute University news and information; develop and cultivate national, regional and local media relationships; partner with campus units to develop story ideas; monitor emerging trends and news developments; write articles for University publications.

The ideal candidate combines exceptional writing and editing skills, attention to detail, innate curiosity and a passion for storytelling. They inspire trust, manage multiple priorities with professionalism and thrive in a collaborative, mission-driven environment rooted in Jesuit values.

PRIMARY JOB RESPONSIBILITIES

• Develop and execute proactive earned media strategies that advance the University's institutional priorities, academic strengths, research and reputation.

• Develop, write, edit and distribute news and information regarding the University to the media; proactively drive positive local, regional and national coverage.

• Develop and maintain positive working relationships with the media, pitching and collaborating on story ideas, answering inquiries and coordinating interviews.

• Interact with institutional faculty, staff and students to cultivate story ideas; consult with faculty to promote strategic areas of expertise; assist with interview preparation.

• Monitor relevant regional and national trends; identify and develop newsworthy content, media placements and timely stories for amplification through owned channels.

• Monitor news coverage and track media placements; use media monitoring and analytics tools to assess performance and inform strategy.

• Assist with online news content and internal e-newsletter; help maintain Web pages; assist with internal communications; write stories for University publications.

KNOWLEDGE, SKILLS, AND ABILITIES

• Strong writing and editing skills and mastery of AP Style

• Sound news judgment

• Interpersonal relations skills

• Organizational/planning skills

• Ability to translate complex academic, research and institutional topics into clear, compelling messages and storylines for external audiences

• Ability to manage multiple priorities under tight deadlines while maintaining quality and attention to detail

• Discretion and ability to maintain confidentiality

MINIMUM QUALIFICATIONS

• Bachelor's degree in Public Relations, Communications, Journalism, or related field

• 3+ years of experience in public relations/communications/journalism

PREFERRED QUALIFICATIONS

• Experience in a communications or PR agency setting, higher education communications and/or in a complex organization, with demonstrated success in securing coverage with national and regional media

• Understanding of how earned media, storytelling and reputation management support enrollment and institutional priorities

Full-Time Benefits

Saint Louis University offers a robust benefits package, such as tuition remission benefits for full-time employees and their dependents, comprehensive health coverage, generous retirement plans, and paid time off. Additionally, employees enjoy an inclusive community, wellness programs, and various discounts, all reflecting the university's commitment to their well-being and success.

About the Division of Marketing and Communications

The Division of Marketing and Communications is the central unit charged with promoting Saint Louis University and stewarding the SLU brand. Our award-winning team of strategic and creative professionals advances the University's mission by driving enrollment interest, showcasing academic excellence, highlighting campus life, amplifying research and community engagement and strengthening SLU's reputation locally, nationally, and globally. We support institutional priorities through integrated strategies that include marketing, media relations, internal communications, digital content and creative services.