Marketing Activation Manager

TheMarketing Activation Manageris responsible for driving effective communication andengagement for Konica Minolta's Office Products portfolio through clear, product-focused marketingprograms. This role translates product value propositions into impactful marketing initiatives thatimprove product understanding, strengthen market relevance, and support customer and internalengagement.The ideal candidate can take complex product details and build integrated go-to-market plans,messaging, and content that simplify, clarify, and elevate our technology in the market.

Integrated Marketing Programs

• Translate product features and differentiators into compelling, market-facing messagingacross digital, social, content, events, and internal channels.
• Develop strategic plans that support product adoption and meet clear business and buyerneeds.
• Work closely with Product Marketing to ensure accuracy and clarity in all product narratives.
• Support product launches with structured rollout plans, messaging frameworks, andsupporting materials.
• Ensure programs are aligned to business priorities, product timelines, and audienceexpectations.

Cross-Functional Collaboration

• Serve as the primary marketing lead across Product, Sales, Digital, Channel Marketing,Communications, and creative teams.
• Liaise with Channel Marketing partners to ensure activation assets are aligned for dealer andpartner usage.
• Provide guidance to creative partners to ensure product clarity and strong execution.

Content Development & Messaging

• Oversee development of clear, product-focused marketing content including videos,explainers, solution narratives, comparison tools, landing pages, and customer stories.
• Maintain consistent messaging across all marketing touchpoints while ensuring accuracy andusability.
• Ensure content supports both product engagement goals and the broader brand framework.

Marketing Experience & Engagement

• Translate product stories into cohesive, engaging experiences across digital and live environments.
• Ensure materials and campaigns align with brand guidelines and visual identity standards.
• Support internal communication efforts to strengthen product understanding within the organization.

Performance Measurement & Optimization

• Track performance of marketing initiatives, analyzing engagement, usage, and asset effectiveness.
• Provide reporting and recommendations to refine and improve future programs.
• Contribute insights toward product perception, clarity, and market response

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years in product marketing, brand activation, integrated marketing, or similar B2Bmarketing roles.
• Strong ability to simplify technical content into clear, customer-ready messaging.
• Experience developing product-focused content and marketing materials.
• Excellent project management and cross-functional coordination skills.
• Ability to manage multiple projects with strong attention to accuracy and deadlines.
• Experience with office technology, workplace solutions, or hardware/software products.
• Experience collaborating with channel marketing or partner ecosystems.
• Familiarity with digital content distribution and audience engagement practices.

Konica Minolta Business Solutions' (Konica Minolta)journey started more than 150 years ago, with a vision to see and do things differently. The company partners with clients to Give Shape to Ideas by supporting their digital transformation through its expansiveIntelligent Connected Workplaceportfolio. Its business technology offerings include IT Services, intelligent information management, video security solutions and managed print services, as well as office technology and industrial and commercial print solutions. 2025 marks Konica Minolta's 20thanniversary in production print, for which it celebrates "20 Years of Excellence, Innovation and Impact," and continues to lead the way in digital commercial printing. This year also commemorates 20 years of Konica Minolta's bizhub brand. Over the past two decades, the bizhub series has revolutionized office technology and redefined how businesses operate. It has continuously evolved to meet the needs of modern workplaces, fueled by advances in technology and a commitment to innovation. Konica Minolta is proud to beranked on the Forbes 2025 America's Best Large Employers list, included on CRN's MSP 500 list numerous times; recognized as the#1 Brand for Customer Loyalty in the MFP Office Copier Marketby Brand Keys for eighteen consecutive years and presented with Keypoint Intelligence's BLI 2025 and 2021 A3 Line of The Year and BLI 2021-2023 Most Color Consistent A3 Brand Awards for itsbizhub One i-Series. For more information, please visit Konica Minoltaonlineand follow it onFacebook,YouTube,LinkedInandTwitter.

Konica Minolta operates on a North American Shared Services model, which aligns cross-border priorities and enhances delivery to its field organization. This combines service functions in the U.S. and Canada, ultimately providing more resources to support areas such assales administration, logistics and supply chain, marketing, product planning, finance, IT, HR and legal.

Au sujet de Konica Minolta

Solutions d'affaires Konica Minolta (Konica Minolta) a entame son parcours il y a plus de 150 ans, avec la volonte de voir et de faire les choses autrement. Elle fait equipe avec ses clients pour donner forme a leurs idees en appuyant leur transformation numerique grace a un riche portefeuille de solutions pour un milieu de travail connecte et fute. Parmi ses technologies d'affaires, on retrouve des services de TI, la gestion intelligente de l'information, des solutions de securite video et des services d'impression geres ainsi que des technologies de bureau et des solutions d'impression industrielle et commerciale. L'annee 2025 marque le 20e anniversaire de l'entree de Konica Minolta dans le marche de l'impression de production; l'entreprise souligne 20 annees d'excellence, d'innovation et de resultats tout en continuant d'etre une figure de proue dans l'impression numerique commerciale. C'est aussi l'annee ou la marque bizhub de Konica Minolta celebre ses 20 ans, au cours desquels la gamme a revolutionne la technologie de bureau, redefini les processus des entreprises, et evolue continuellement pour repondre aux besoins des milieux de travail modernes, mue par les avancees technologiques et la volonte d'innover. Konica Minolta est fiere de faire partie du palmares 2025 des meilleurs grands employeurs d'Amerique de Forbes, d'avoir figure a plusieurs reprises au palmares CRN des 500 fournisseurs de services geres, d'avoir ete nommee la marque numero un en matiere de fidelite des clients sur le marche des appareils de bureau multifonctions par Brand Keys pendant 18 annees consecutives, et de s'etre vue decerner les prix BLI A3 Line of the Year 2021 et 2025 et Most Colour Consistent A3 Brand 2021-2023 de Keypoint Intelligence pour sa gamme bizhub One i-Series. Pour en savoir plus, rendez-vous sur le site de Konica Minolta et suivez l'entreprise sur Facebook, YouTube, LinkedIn et Twitter.

Konica Minolta fonctionne selon un modele de services partages nord-americain qui permet d'harmoniser les priorites transfrontalieres et d'ameliorer la prestation de services aux organisations operationnelles. Le modele combine des fonctions de service americaine et canadienne afin d'offrir davantage de ressources aux services de soutien comme l'administration des ventes, la logistique et la chaine d'approvisionnement, le marketing, la planification des produits, la finance, les TI, les RH et les services juridiques.

Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.

Konica Minolta Business Solutions (Canada) Ltd. is an equal opportunity employer.

Solutions d'affaires Konica Minolta (Canada) Ltee. est un employeur d'opportunite egale.