Senior Manager Commercialization - Shamir

Requisition ID:925463
Store #:E07022 EXECUTIVE-MARKETING SHAMUS
Position:Full-Time
Total Rewards:Benefits/Incentive Information

Shamirspecializes in creating advanced lens designs, innovative technologies, and premium coatingsthat enhance visual performance and comfort. Since our founding in 1972, we've been recognized worldwide for our commitment to innovation, quality, and personalized vision solutions. By combining cutting-edge technology with a human approach, we deliver exceptional optical clarity and build strong partnerships with eye care professionals-because every lens we create is designed to improve lives.

AtShamirInsight,you're not just joining a company-you're joining a mission to help people see better and live better. We put innovation at the core, investing in research and technology to stay ahead of industry trendsand deliver groundbreaking solutions. As one team, we foster a collaborative culturewhere creativity and continuous learning thrive. With the global strengthof a worldwide organization and the local impactof your work, you'll have the resources to make a real difference. Plus, our commitment to growthmeans you'll find opportunities for professional development and career advancement every step of the way.

Shamir Optical Industry Ltd., is part of EssilorLuxottica, a global leader in the design, manufacture and distribution of world-class vision care products, including iconic eyewear, advanced lens technology and cutting-edge digital solutions. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.Discover more by following us on LinkedIn!

GENERAL FUNCTION

The Senior Manager Commercialization is a senior commercial leader responsible for building and scaling customer-facing capabilities that drive organic revenue growth through improved sales execution at the point of care. This role focuses on B2B2C execution-designing, deploying, and scaling platforms, tools, and operating models, with an emphasis on digital, that help Eye Care Professionals convert more patients into purchasing Shamir products.

The position emphasizes improving in-store conversion and increasing capture rate-including upgraded lenses and multiple-pair purchases (e.g., prescription sunglasses, computer/office lenses, sport lenses, driving lenses) and partners with Marketing on growing to-store traffic. The Senior Manager Commercialization will also lead the development and implementation of sales tools and technology for ECP stores and major Doctor Alliances (Buy Groups).

This role partners closely with Marketing on demand generation and product launches while holding primary accountability for customer activation, execution quality, and revenue conversion at the point of care.

MAJOR DUTIES AND RESPONSIBILITIES

Commercial Growth & Customer Conversion

• Drive measurable organic sales growth by improving in-store patient conversion, attachment rates, and average transaction value.
• Translate commercial strategy into deployable execution models that increase capture rate and revenue per patient.
• Define, track, and optimize KPIs related to adoption, execution quality, conversion lift, and revenue impact.

Sales Tools & Technology Development

• Lead the design and implementation of sales tools and technology for ECP stores and major Doctor Alliances (Buy Groups).
• Ensure tools are intuitive, operationally viable, and aligned with real-world customer workflows.

Customer Adoption & Capability Scaling

• Drive growth in the number of customers actively using Shamir's commercial platforms and capabilities.
• Own onboarding, enablement, and reinforcement models that support sustained adoption and measurable outcomes.

Commercial Transformation Leadership

• Identify gaps in current operating models and design solutions that drive efficiency, scalability, and growth.
• Collaborate with global teams (SOI) to share scalable solutions that support U.S. priorities while benefiting international markets where applicable.

PERFORMANCE MEASUREMENTS

Success in this role will be measured by:

• Adoption: usage of commercial platforms across priority customer segments.
• Conversion: measurable improvements in capture rate, multiple-pair rate, and revenue per patient
• ROI and scalability of commercial platforms and capabilities.

BASIC QUALIFICATIONS

• Bachelor's degree required
• Senior leadership experience in commercial enablement, digital transformation, or sales strategy within healthcare, vision care, medical devices, or adjacent B2B environments
• Proven ability to build and scale digital platforms, systems, or commercial operating models
• Willingness to travel up to 40%, domestic and/or international, as needed

PREFERRED QUALIFICATIONS

Education

MBA or other advanced business degree

Certifications

ABOC (American Board of Opticianry Certification) or other relevant optical certification

Experience

Optical Industry experience

Familiarity with ECP workflows and point-of-care decision-making dynamics

Experience scaling sales enablement platforms, digital tools, or customer-facing technologies

Pay Range:129,224.35-208,377.70

This posting is for an existing vacancy within our business.Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

EssilorLuxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.