Digital Growth & Personalization Manager

As a Digital Growth & Personalization Manager, you'll be the strategic advisor and thought partner to our Digital Strategy team-helping define what to test, why it matters, and what the results mean for our customers. You'll own the intersection of customer research, testing strategy, and stakeholder guidance, building a testing roadmap grounded in deep understanding of B2B buyer journeys. This is a hands-on strategic role where you'll launch tests yourself, present findings, and become the trusted expert voice of site optimization and personalization.

• Test and personalization strategy: Define what should be tested and personalized and why. Guide teams with optimization best practices and refine test hypotheses with stakeholders to ensure rigor.
• Own roadmap management: Build and manage a quarterly testing roadmap grounded in customer research and business priorities.
• Customer journey research: Initiate your own research to understand friction points, user segments, and behavior patterns across our B2B buyer journey. Synthesize findings into actionable testing hypotheses and personas.
• Hands-on test ownership: Launch and manage tests independently (copy changes, simple targeting, basic segments) while collaborating with engineering on more complex builds. Own test plans, success criteria, and validation.
• Insights & analysis: Dig beyond winner/loser narratives. Uncover segment-specific lift, identify which experiences resonate with which buyer profiles, and translate findings into the next phase of strategy.
• Stakeholder leadership & storytelling: Present test ideas, progress, and conclusions. Frame personalization and testing wins as drivers of sales cycle efficiency and user experience. Become the trusted advisor on digital strategy and buyer behavior.
• Technical fluency & collaboration: Understand data layers, tracking requirements, and technical frameworks well enough to brief engineers and unlock deeper personalization triggers. You won't be implementing-but you'll speak the language.

• 5+ years of growth, experimentation, or optimization experience with a track record of managing testing roadmaps and building strategic plans across marketing functions.
• Segmentation & targeting expertise: You understand how to define audiences, test hypotheses against specific segments, and identify which experiences move the needle for which buyer profiles.
• Personalization campaign management: You've created new campaigns for web properties, reported progress, and iteratively improved personalization strategies.
• Customer research & synthesis: You're data-first, and seek to understand customer journeys and translate findings into testing strategy.
• Testing platform expertise: Hands-on experience launching and managing tests through tools like Adobe Target is a plus. (Optimizely, VWO, experience with other testing platforms is required).
• Strategic stakeholder communication: You've presented test ideas, results, and strategic recommendations to Directors and Sr. Directors. You know how to frame testing wins as business outcomes, not just metrics.
• Technical literacy: You understand data layers, tracking, and how personalization gets built and can launch simple tests (copy, basic targeting) independently.
• B2B mindset: Experience in B2B environments, understanding longer sales cycles, multiple decision-makers, and the buyer journey complexity that shapes testing strategy.

• B2B martech stack: Familiarity with tools like Marketo, Demandbase, 6sense, or similar-used to inform targeting and audience strategy.
• Cross-organization collaborator: You've successfully shaped testing strategy or roadmaps as a peer advisor, pushing back on ideas and driving toward better hypotheses.
• Advisory/council experience: You've been brought into strategic meetings as a trusted expert voice on digital strategy, user behavior, or testing-eventually spanning multiple teams.
• Visualization & storytelling: You're comfortable building presentation decks, dashboards (Tableau, Looker, etc.), or visual narratives that make data compelling to leadership.

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