Marketing Operations Manager

Aquent is proud to partner with a leading global company at the forefront of innovation in the digital content and entertainment industry. This organization is dedicated to enriching lives through cutting-edge experiences and is seeking exceptional talent to join their dynamic team.

Are you a marketing visionary with a passion for experimentation and automation? We are thrilled to invite you to step into a pivotal role where your expertise will directly shape how millions of users discover and engage with compelling content. As a key player, you will be instrumental in transforming marketing strategies, pioneering AI-powered solutions, and driving significant retention outcomes. This is an incredible opportunity to innovate at scale, lead cross-functional initiatives, and establish new benchmarks for marketing excellence within a fast-paced and impactful environment. Your contributions will directly influence customer journeys, optimize channel performance, and elevate the overall user experience, making a tangible difference in the company's growth and success.

**What You'll Do:**

* **Experiment & Scale:**

* Design robust experimentation frameworks to identify high-impact testing opportunities.

* Establish experimentation governance that balances agility, scientific rigor, and business impact.

* Develop real-time dashboards to monitor campaign performance and experiment results.

* Define measurement standards that link channel activities directly to customer retention.

* Quantify the impact of strategic initiatives using clear performance metrics.

* **Cross-Functional Partnership & Ownership:**

* Collaborate with content marketing teams to align priorities with leadership goals.

* Develop and maintain a strategic partnership framework to streamline operations and align objectives.

* Coordinate with measurement, product, and creative teams to accelerate campaign delivery and operations.

* Serve as the primary liaison between content marketing stakeholders and channel leads.

* Drive the adoption of new tools and methodologies across marketing teams.

* **AI, Automation & Operational Excellence:**

* Automate successful campaigns using AI and automation workflows to free up capacity for innovation.

* Scale AI-driven personalization, recommendations, and event-triggered messaging across owned channels.

* Partner with data science teams on attribution, audience segmentation, and unified measurement to quantify retention impact.

* Standardize operations through AI-assisted toolkits, streamlined intake processes, and repeatable workflows to reduce setup time.

**What You'll Bring:**

**Must-Have Qualifications:**

* Bachelor's degree.

* 4+ years of experience in marketing strategy with a strong focus on experimentation and test-and-learn programs.

* Proven track record in designing A/B and incrementality testing that connects channel activity to business outcomes.

* Experience building or managing automation solutions (e.g., triggered campaigns, dynamic creative, personalized journeys).

* Background in marketing operations, including process design, intake management, and cross-functional coordination.

* Strong measurement foundation with the ability to define Key Performance Indicators (KPIs) and translate results into strategic recommendations.

* Excellent communication skills with the ability to simplify complex concepts for senior stakeholders.

* Experience with project management tools.

* Experience with experimentation and paid media tools.

* Proficiency in office productivity suites.

**Nice-to-Have Qualifications:**

* Experience developing channel strategy across owned marketing channels (email, push, in-app, merchandising).

* Background in subscription, retention, or lifecycle marketing.

* Experience with experimentation platforms or internal A/B testing tools.

* Familiarity with marketing automation systems and workflow design.

* Background in marketing operations or campaign operations at scale.

* Experience in music, entertainment, or media industries.

* Experience in large technology companies.

* Understanding of Owned and Operated (O&O) channels.

* Experience with Go-to-Market (GTM) campaigns.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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