Digital Analytics Tech Lead

Job Title: Senior Analyst, Digital Analytics Tech Lead

Division: Corp IT

Location: Hudson Yards, NY

Reports To: Senior Manager, O+O Online

Who We Are:

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility.

At L'Oreal, our IT teams design and build solutions to ensure high performance for all our business sectors. We lead the way in a connected and digitalized future across e-commerce, AI, and data. In L'Oreal IT, you never stop learning because the landscape changes at the speed of light! Come join our dynamic team.

L'Oreal Americas is seeking a highly technical and proactive Digital Analytics Tech Lead to own the delivery of site analytics initiatives across our portfolio of 50+ D2C and Content sites in North America. This is a high-visibility, senior individual contributor role supporting approximately $1 Billion USD in combined D2C revenue.

You will be the primary technical owner responsible for ensuring our measurement infrastructure is robust, innovative, and compliant. As AI reshapes digital performance, you will sit at the forefront-implementing next-generation measurement solutions (including LLM and AI-driven attribution) and ensuring the organization remains protected in a rapidly changing privacy landscape.

What You Will Do:

• Technical Delivery Ownership: Own the technical implementation lifecycle for site analytics and activation initiatives across all North American sites.
• AI Measurement Innovation: Lead the implementation of AI-powered measurement solutions to future-proof analytics. Configure infrastructure to capture and classify emerging traffic sources, including LLMs, GEO (Generative Engine Optimization), and AI-driven personalization.
• Data Privacy & Governance Lead: Act as the technical SME for data privacy, ensuring all tracking implementations strictly comply with GDPR, CCPA, and internal governance to mitigate legal exposure.
• Partner Management: Manage the technical output of external implementation partners, ensuring high-quality tagging, adherence to architectural standards, and efficient resource utilization.
• Cross-Functional Alignment: Act as the technical bridge between IT, the CDMO (Chief Digital Marketing Office), and the Data Privacy Office to translate complex business needs into executable tracking specifications.
• Ecosystem Integration: Coordinate with SalonCentric Site Analytics Leads to ensure brand-specific requirements are integrated into the regional technical roadmap.
• Risk & Quality Assurance: Identify technical roadblocks early and develop mitigation strategies to ensure data integrity and tracking accuracy.

What We Are Looking For:

Required Qualifications:

• Experience: 3-5 years of hands-on experience in digital analytics implementation or technical analytics delivery, ideally within a large-scale e-commerce environment.
• Technical Ecosystem: Familiarity with Google Cloud Platform (GCP) services (BigQuery, Looker, Gemini) and their role in the data lifecycle.
• Delivery Mindset: Proven ability to drive technical workstreams to completion across diverse business and technical functions.

Required Skills:

• GA4 Mastery: Deep expertise in Google Analytics 4 (GA4), including advanced tagging, tracking methodologies, and data layer architecture.
• AI Awareness: Understanding of AI-driven analytics, including Google's AI features in GA4 and the evolving role of Large Language Models (LLMs) in consumer discovery.
• Privacy Knowledge: Solid understanding of data privacy regulations (GDPR, CCPA) as they relate to digital tracking.
• Stakeholder Management: Excellent interpersonal skills with the ability to explain technical complexities to business partners.
• Agility: Self-driven with the ability to deliver on ambiguous projects even with incomplete information.

As an integral part of our culture at L'Oreal, wellness is at our core. We not only offer a generous Benefits Package(Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oreal products as well as VIP Access to L'Oreal's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Salary Range: $84,500 - $120,400 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

Don't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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