Director, Digital - essie DMI

Director, Digital - essie DMI

Location: 10 Hudson Yards, New York, NY

Division:Consumer Product Division

Reports to: AVP, Global Brand Engagement

Who We Are

At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries.

Join L'Oreal:As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.

We're proud to have earned recognition as industry leaders in:

• Most Innovative Companies - Fast Company, 2023
• Top 5 - Most Attractive Companies Worldwide Among Business Students -Universum, 2023
• Top 25 World's Best Companies - TIME, 2023
• Top Companies for Executive Women - Seamount, 2023
• Best Place to Work for Disability Inclusion - Disability Equal Index, 2023

With 86,000 dedicated employees spread across 150 countries, L'Oreal leads the global beauty industry and pioneers' beauty technology. Our portfolio comprises 36 international brands grouped into four divisions. For over a century, we've been committed to making beauty accessible to all, and our goal is to reach another billion consumers worldwide through innovation.

Now, it's your moment to shine. If you are experienced, embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our diverse teams. Whether you're an industry veteran or a seasoned professional, we are always on the lookout for exceptional talents to contribute to our mission.

In the L'Oreal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world's #1 beauty brand with L'Oreal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. The CPD division is L'Oreal groups largest division made up of 30k employees worldwide.

A Day in the Life

Role Overview
Maybelline New York is looking for a visionary and operationally eliteDirector of Content Strategy and Production. You will be the architect of the brand's visual story across the entire consumer journey-with a specialized focus on "Connected Commerce" and "Low-Funnel" conversion.

You are a "Producer-Strategist" who understands that in the modern beauty landscape, the "cool factor" must be backed by conversion science. You will oversee a high-velocity production engine that delivers 30+ major global dossiers annually, ranging from high-impact 360 brand events to AI-enhanced "torture tests" and macro-texture photography. You will lead a multidisciplinary team and manage elite agency partnerships to ensure Maybelline remains the global leader in digital beauty.

Requirements

• Experience: 7+ years of experience in digital brand management, web development product ownership, or e-commerce within the beauty/fashion industry.
• Technical & Service Literacy: Deep understanding of web master management (CMS, roadmap, UX/UI, navigation) and beauty tech integrations, specifically Virtual Try-On (VTO) tools.
• Commercial & Agency Governance: Experience handling agency procurement, contract negotiations, budget tracking, and financial validation.
• 360 Content Expertise: Mastery of the digital asset lifecycle across Owned, Earned, and Paid media, with experience drafting 360 briefs and releasing global assets/dossiers to local markets.
• Data & Analytics: Highly data-driven with the ability to translate e-commerce metrics and user behavior data into concrete website optimization and content personalization plans.

Responsibilities

1. essie.com
   • Manage the master website. Own the roadmap for web development: including content planning, posting, backend maintenance, etc.
   • Manage creation/development of the strategy, including all platform initiatives, and ongoing development of site creative, optimizations, and enhancements
   • Ensure user experience of the master website including design & aesthetics, functional content, and navigation
   • Manage web marketing strategies and tools
2. E-commerce
   • Innovate on new content ideas that differentiate the brand in the e-commerce space
   • Work closely with Brand content team to brief and create specific e-Commerce content
   • Create global e-com activation plan (including events calendar and assortment/special packaging)
   • Work closely with brand content team to brief and create Brand Store + Hero SKU Conten
3. Services
   • Manage the development and localization of essie's virtual try-on tool, leveraging explicit and implicit customer data
4. Content & Campaigns
   • Identify, partner, and manage Digital agencies to drive innovative developments that increase the demand for and engagement with products through platform channels
   • Oversee the agencies responsible for the creation of campaigns & content:
     • Oversee & review agency progress
     • Ensure content meets the Brand DNA
     • Sign off agency contract & financials
   • Oversee the creation of campaign content and ensure it resonates with the consumer:
     • Manage creation of above the line marketing communication content for projects
     • Owned media content: social media content, website & mobile app content (film, videos, visuals, packshots, posts, hashtags)
     • Earned media content: UGC content, blogger & influencer content
     • Paid media content: PR content, SEM guidelines, display ads, e-retail kits
   • Advise Category Product Campaign Management on content of 360 brief into action plan for content production. Supervises team with key project milestones & acts as validation point
   • Oversee the release of dossiers (assets) to the countries from Product Campaign and Content Management
5. Reporting
   • Manage budget and ensure resources are used in an optimal manner and within agreed expenditure budgets.
   • Manage analytics, share analysis and drive action and continuous improvement plans
   • Work with data and analytics to improve platform performance and share insights across brand/globally

What We Offer

• Salary Range:$139,700 - $199,100 (commensuratewith experience)
• Competitive Benefit Package(Medical, Dental, Vision, 401K, Pension Plan)

• Hybrid Work Policy(Up to 2 Days perweekwork from home for eligible roles, subject to manager approval.)
• Flexible Time Off(Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities(Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups(Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Your Future Team

Marketing at L'Oreal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!

We Are Committed and Engaged

Don't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact [emailprotected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

All of your information will be kept confidential, to the maximum extent permitted by law, according to EEO guidelines.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.