Portfolio Brand & Go-to-Market (GTM) Marketing Manager

Must be able to work West Coast hours

Executive Summary

Aquent Studios is seeking an experienced Portfolio Brand & Go-to-Market (GTM) Marketing Manager to support one of the world's leading consumer technology companies. This individual will serve as a strategic marketing partner responsible for developing go-to-market strategies, leading integrated full-funnel campaigns, and ensuring brand excellence across a portfolio of innovative consumer products.

Embedded within the client's marketing organization, this role will work closely with product marketing, creative, media, and cross-functional stakeholders to bridge long-term brand strategy with performance-driven execution-helping translate product innovation into compelling customer experiences that drive measurable business results.

What You'll Do

Go-to-Market Strategy & Product Launches

As part of the Aquent Studios team, you will:

• Develop integrated GTM strategies for new product launches and portfolio-wide marketing initiatives.
• Build strategic marketing plans that align business objectives, consumer insights, and market opportunities.
• Identify cultural, competitive, and consumer trends that inform differentiated positioning and creative direction.
• Develop actionable creative briefs that inspire breakthrough campaigns while driving measurable business outcomes.
• Partner with product marketing teams throughout the product launch lifecycle, from planning through execution.

Brand Strategy & Full-Funnel Campaign Leadership

• Lead development of integrated marketing campaigns spanning awareness, consideration, conversion, and retention.
• Drive campaign strategy across digital marketing channels including:
  
  
  
  • Paid Social
  • Direct Response
  • eCommerce
  • Performance Marketing
  • CRM and Owned Channels
  
  
  
  
• Ensure creative excellence and brand consistency across every customer touchpoint while optimizing content for channel performance.
• Balance long-term brand equity with short-term business objectives and conversion goals.
• Leverage campaign performance data and customer insights to continuously optimize marketing initiatives.

Cross-Functional Leadership & Global Collaboration

• Collaborate closely with Product Marketing, Creative, Media, Production, Analytics, and Owned Channel teams.
• Lead cross-functional planning and alignment across multiple workstreams and stakeholders.
• Facilitate creative reviews and executive presentations with senior leadership.
• Support localization of global campaigns, ensuring regional relevance while maintaining brand integrity.
• Coordinate agency partners and external vendors to deliver integrated marketing initiatives on time and at scale.

What We're Looking For

At Aquent Studios, we're looking for a strategic marketer who brings a combination of brand leadership, product marketing expertise, and performance marketing experience.

• Experience managing and evolving global consumer brands.
• Demonstrated success leading integrated marketing campaigns across multiple channels and customer touchpoints.
• Strong understanding of brand strategy, positioning, messaging, and visual identity systems.

• Proven experience developing GTM strategies for new product launches.
• Ability to translate consumer insights and market research into actionable marketing strategies.
• Experience developing strategic creative briefs and marketing frameworks.

Strong knowledge of:

• Brand Marketing
• Performance Marketing
• Paid Social
• Direct Response Marketing
• eCommerce Marketing
• Digital Customer Acquisition
• Customer Journey Strategy

Experience supporting brands within one or more of the following industries is highly preferred:

• Consumer Electronics
• Mobile Devices
• Consumer Technology
• Telecommunications
• Connected Products
• Hardware or Physical Consumer Goods

• Exceptional communication and presentation skills.
• Experience influencing senior executives and cross-functional leadership.
• Comfortable navigating fast-paced, highly collaborative, and evolving environments.
• Proven ability to manage multiple priorities under aggressive launch timelines.

• Experience partnering with internal creative teams, agencies, production partners, and cross-functional marketing organizations.
• Ability to build trusted relationships across diverse stakeholder groups.
• Strong facilitation, project management, and organizational skills.

Success in This Role

Success will be measured by your ability to:

• Develop and execute successful go-to-market strategies for major product launches.
• Deliver integrated marketing campaigns that drive measurable business results.
• Improve performance across awareness, engagement, conversion, and commerce metrics.
• Maintain exceptional brand consistency across every customer touchpoint.
• Foster strong partnerships across internal teams and external agencies.
• Successfully scale global marketing initiatives for regional markets while meeting ambitious launch timelines.

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