Account Marketing Manager

ACCOUNT MARKETING MANAGER

Global Retail & Lifestyle Brand | US-Based Role

POSITION OVERVIEW

This Account Marketing Manager will create, build and execute US Account Marketing and Activation Plans for Key Accounts that deliver significant business growth and improvement in Brand Health KPIs. You'll work in close cooperation with Key Account Sales and Marketplace Merchandising Teams to drive success at the point of purchase.

KEY RESPONSIBILITIES

* Define and align seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity

* Execute with excellence the seasonal Account Marketing Calendar to ensure wins at the point of purchase by category, in key doors against agreed upon KPIs

* Create, deliver and execute the activation strategy and roadmap

* Drive and secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met

* Measure the effectiveness of account activation plans ensuring execution with excellence visually and via sell out

* Develop and execute consumer activation activity against targeted categories and concepts across all channels and platforms

* Secure the highest share of space within key destination doors and locations

* Manage the seasonal activation calendar process from virtual download to instore implementation, including all account interaction meetings at all levels ensuring smooth process

* Understand product, customer and consumer needs from the US market and all channels

* Support Special Make-Up (SMU) and franchise creation/development as appropriate

* Serve as the consumer activation point of contact both internally and externally

* Collaborate closely with Global Brand teams to secure best practice level of implementation of global strategy

* Manage budgets and costs within agreed measures

* Understand the consumer retail environment including distribution points, share of buy, competitor concepts and support tools

* Execute and implement tool kits needed from briefing customer requirements to instore deployment

* Conduct relevant reporting activities to measure efficiency and commercial success

KEY STAKEHOLDERS

* US Marketing and Brand Marketing teams

* Account Marketing Teams

* Merchandising and Product Category teams

* Sales Teams

* 3rd Party Vendors and Agencies

REQUIRED EXPERIENCE & QUALIFICATIONS

* 5 to 8 years of relevant experience

* Category Management, Merchandising, Ranging, SMU or Sales background required

* High professional maturity

* Highly collaborative with strong communication skills

* High influencing skills and ability to make fact-based decisions

* Strong analytical skills

* Structured, organized and process oriented

* Strong business acumen with ability to assume broader perspective (cross-markets/global)

* Ability to work effectively within a team environment and under pressure

* Intermediate to advanced skills in MS Office

* Fluent in English

#LI-MM3

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.