Senior Account Based Marketing Manager

Location: Remote, USA Work Arrangement: Remote

The Senior Account-Based Marketing Manager (ABM) is responsible for contributing to the strategy and leading execution and performance of Hyland's account-based marketing programs to drive engagement, pipeline growth, and revenue across priority markets. This role serves as a senior subject matter expert - coordinating work across marketing teams and designing account-centric programs that support enterprise and strategic account growth.

This position contributes to the development and evolution of Hyland's ABM Center of Excellence, partnering with Sales, SDR, Product Marketing, Digital Marketing, Revenue Operations, and Field Marketing to align marketing efforts to revenue priorities and deliver measurable outcomes.

Contribute to the development and lead execution of Hyland's ABM strategy - including one-to-one, one-to-few, and one-to-many programs aligned to revenue priorities - partnering with Sales and Revenue Leadership to define Ideal Customer Profiles (ICP), target account strategies, and account prioritization models.
• Design and execute integrated multi-channel marketing programs to drive account engagement, pipeline creation, and revenue growth - leveraging data, intent insights, and performance metrics to optimize programs and influence buying committees across strategic accounts.
• Contribute to the development and evolution of the ABM Center of Excellence - including best practices, governance, and measurement frameworks - utilizing AI-enabled marketing tools and data-driven insights to improve audience targeting, personalization, and campaign performance.
• Collaborate with cross-functional stakeholders across Product Marketing, Field Marketing, SDR, and Operations - aligning marketing investments to revenue priorities, monitoring the ABM program budget, and supporting the adoption and optimization of marketing technologies.
• Serve as a senior subject matter expert - influencing ABM practices and approaches across the organization, providing guidance to resolve program-related issues, removing barriers to execution, and supporting the development of Account Command Centers that deliver actionable account intelligence.
• Provide functional guidance and mentorship to marketing professionals supporting ABM programs - partnering with leadership on talent development and capability building, and contributing to strategic planning and oversight of ABM program execution across scope, timeline, cost, and quality.

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience), with 7+ years of experience in B2B marketing including ABM, demand generation, or field marketing.
• Demonstrated experience executing ABM programs that drive pipeline and revenue impact - with a strong understanding of ABM frameworks including account selection, personalization, and performance measurement.
• Experience partnering with Sales leadership to support account and territory strategies - with the ability to influence senior stakeholders and operate effectively in a cross-functional environment.
• Experience executing integrated campaigns, events, and executive engagement programs - with familiarity with CRM, marketing automation, and ABM platforms.
• Strong analytical, problem-solving, and decision-making skills - with the ability to leverage data and intent insights to optimize programs and influence buying committees across strategic accounts.

• Experience contributing to the development of a marketing Center of Excellence - including best practices, governance frameworks, and measurement methodologies.
• Experience utilizing AI-enabled marketing tools and data-driven insights to improve audience targeting, personalization, and campaign performance across priority accounts.
• Experience supporting the development of Account Command Centers that provide actionable account intelligence and insights across strategic accounts.
• Proven ability to mentor and support the development of marketing professionals - enhancing functional expertise and contributing to team capability building within a marketing organization.
• Experience evaluating and improving processes, tools, and workflows to increase program effectiveness and efficiency within a B2B marketing environment.

The compensation range for this role is $128,863 - $147,645 per year. Actual compensation will be determined based on experience, qualifications, and other job-related factors in accordance with applicable laws.

Hyland is the pioneer of the Content Innovation Cloud, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation.

Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.

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Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do - whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.

As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.