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Responsibilities include but are not limited to:
Define & Lead Brand Strategy
- Establish a clear, differentiated brand positioning rooted in "relationship banking"
- Translate vision into actionable brand strategy, messaging architecture, and identity
Drive Brand Growth & Market Impact
- Build awareness and consideration, expanding into new audiences and markets
- Develop campaigns that create breakthrough, culturally relevant brand moments
Lead Creative Excellence
- Oversee and elevate the internal Creative Studio to deliver best-in-class, insight-driven work
- Ensure consistency and quality across all brand expressions and channels
Harness AI & Emerging Technologies
- Champion the use of AI and emerging creative technologies to enhance brand strategy, content creation, personalization, and speed-to-market
- Act as an early adopter--continuously identifying, testing, and scaling new tools and capabilities
- Lead the team in evolving creative workflows through intelligent automation and data-informed decisioning
Build Structure, Process & Governance
- Create scalable frameworks for brand management, campaign development, and creative operations
- Establish clear standards, workflows, and governance to enable speed and quality
Inspire & Develop Team
- Lead and grow a high-performing brand and creative organization
- Foster a culture of ambition, curiosity, experimentation, and continuous learning
Influence & Align Senior Stakeholders
- Partner with executive leadership across marketing, product, and business lines to embed the brand into all customer experiences
- Communicate vision, strategy, and impact with clarity and conviction
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Valley National Bank
$150,500.00 - $272,700.00 / yr
Aug 05, 2026