Digital Content Marketing - Sr Program Manager

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POSITION SUMMARY:

The Digital Content Marketing Senior Program Manager leads overall digital content strategy and development across all digital platforms, including web, mobile, and intranet. This individual contributor role focuses on digital content management, including brand, copy, design/imagery, personalization, and end-to-end digital journeys. The position requires experience combining content strategies with digital experiences, using data-driven decision-making to enhance digital growth, engagement, and conversion. They partner cross-functionally to ensure seamless, user-centric content that aligns with organizational goals and delivers measurable business impact.

ESSENTIAL POSITION FUNCTIONS:

Website & Content Management: Oversee publishing processes, maintain content accuracy, and ensure brand consistency across web and mobile platforms.

Content Strategy & Governance: Develop and maintain digital content standards, perform content audits, identify content gaps, and establish governance processes that improve content quality, consistency, and effectiveness.

Digital Personalization & Testing: Implement personalization tactics using data insights to enhance user engagement and conversion rates. Use testing to optimize digital experiences.

Journey Mapping: Design and optimize digital journeys across web and mobile, ensuring intuitive navigation and cohesive user experiences.

Performance Analysis: Define, monitor, and report on KPIs including conversion rates, engagement, organic traffic, search performance, and digital journey effectiveness. Develop insights and recommendations to improve business results.

Cross-Functional Collaboration: Ensure collaboration between Marketing and IT teams to align digital initiatives with broader business objectives.

Innovation & Best Practices: Stay current on emerging technologies, AI-driven personalization; champion continuous testing and optimization of content

Compliance & Standards: Ensure adherence to accessibility guidelines, data privacy regulations, and internal governance policies.

Perform other related duties as assigned.

EDUCATION, EXPERIENCE, SKILLS AND ABILITIES:

Bachelor's Degree required and three to five years of experience in digital marketing or marketing.

Ability to collaborate effectively with cross-functional teams including other marketing teams, digital channels, IT, compliance, analytics, and external partners.

Ability to work with little supervision and ability to make sound decisions in accordance to brand standards and department guidelines.

COMPUTER SKILLS:

Proficient in Microsoft applications (Word, Excel, Outlook). Must be proficient in technology applications including the Credit Union's operating system and specialized software required for performance of position.

Web Analytics: Ability to use Google Analytics, Adobe Analytics, or similar tools for tracking user behavior, conversion rates, and engagement metrics.

A/B Testing & Optimization: Experience testing and optimizing content on digital platforms

MATHEMATICAL SKILLS:

Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals. Ability to compute rates, ratios and percentages.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is frequently required to stand; walk; sit; use hands to finger, handle or feel; reach with hands and arms, climb or balance, stoop kneel, crouch, crawl; talk or hear and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

WORK ENVIRONMENT:

This position may qualify as Remote or Hybrid with a home base at one of Wescom's offices. The Remote or Hybrid status may be discontinued by Wescom in its sole discretion at any time and for any reason or no reason, with or without notice by Wescom or Employee.

The work environment characteristics described here are representative of those an employee encounters while performing functions of this job.

The noise level in the work environment is moderately quiet. It is a non-smoking environment.

The above job requirements are representative of minimum levels of knowledge, skills, and abilities. The marginal functions have not been included. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job description in no way implies that these are the only duties to be performed. An employee will be required to follow any other job-related instructions and duties as requested by the supervisor and/or management.