Hourly Student Employment - Marketing Assistant

• Proactively initiates marketing projects within each of the departmental programs that align with overall goals and directions of the CRW marketing plan.
• Assist marketing graduate assistant in banner, poster, other printing of materials.
• Assist with the entry of ECU Localist web page material.
• Assist in oversight for CRW's internship program.
• *Managers serve as the lead mentor to 1 or more student interns, with the guidance of the coordinator and graduate assistant.

• Utilize a variety of programs to create marketing materials for program areas to include bulletin board calendars, program flyers, and banners.

• Assists in the development and implementation of the Campus Recreation & Wellness (CRW) marketing plan.
• Identify emerging social media outlets trends CRW can utilize to better reach and recruit participants and nonparticipants.
• Assist with the design, collection, and analysis of data collected through various avenues including but not limited to surveys, direct observations, focus groups, social media analytics, and google analytics.
• Research and collaborate with other Campus Recreation and Wellness departments from universities.
• Conduct research and make appropriate recommendations for new marketing initiatives and projects that will enhance brand awareness of CRW and effectively promote programs/services.

• Marketing assistants will maintain the CRW Facebook, Twitter, Instagram, and TikTok through a designated scheduling software and organic content creation.
• Review weekly and special event social media calendars prepared by CRW Interns.
• Create/write/compile/edit content for the CRW website, Parent, and Student Affairs On Deck newsletters as well as direct email campaigns (CRW Listserv and ECU Pirate 411)
• Attend CRW special events to perform live social media coverage

• Assist in tabling and street team activities for CRW and ECU to promote any upcoming activities and school spirit.
• Assist with presentation to designated campus groups including but not limited to COAD classes, COMM classes, residence hall coordinator meetings, etc.

• Minimum one-year marketing experience
• Strong communication & organizational skills
• Basic working knowledge of social media outlets
• *Experience in public speaking and writing
• *Strong mentorship skills and initiative
• *Extensive understanding and background working with various forms of social media
• *Minimum of two years of college course work completed preferably in the Business or Communication field
• Available to work approximately 15-20 hours per week

Unless otherwise identified in the applicable job posting and consistent with University policy, the University will principally employ individuals who reside in the State of North Carolina to the greatest extent practicable. As such, most positions at East Carolina University require employees to live and work in North Carolina (or live within a reasonable daily commuting distance from their duty station) after hire. Candidates should be prepared to relocate within a reasonable, agreed-upon time after an offer of employment has been made and accepted to meet this requirement.

Individuals submitting profiles for these positions must be current ECU students, in good-standing and meet the respective GPA requirement as required by the position type. Final candidates may be subject to criminal & sex offender background checks based upon the duties and responsibilities of the position. Some vacancies also require motor vehicle checks. ECU participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.