Product Marketing Manager V

The Business team is looking for a Product Marketing Manager to support products built for advertisers, agencies, and third-party marketing partners.

This individual will be responsible for conducting inbound research to help shape product strategies and will have the opportunity to work on high-priority products and initiatives across the Business organization.

The ideal candidate will have a multi-disciplinary background spanning business strategy, product marketing, and analytical skills, with experience in digital advertising and/or strategy and operations preferred.

We're looking for strong problem solvers who are passionate about understanding the needs of advertisers, agencies, and third-party marketing partners. The candidate should be flexible and comfortable working cross-functionally in a fast-paced environment.

Strong analytical skills, project management experience, attention to detail, and communication skills are essential.

• Conduct inbound and competitive research to inform product roadmaps.
• Conduct market research and recruited testing.
• Work with advertisers to set up testing and evaluate performance.
• Manage high-priority, fast-moving decisions and communications related to product and go-to-market strategy.
• Prepare go-to-market messaging and positioning for products.
• Partner with Sales and Product teams on product roadmaps.
• Anticipate risks and manage escalations through resolution.
• Manage complex projects with multiple stakeholders.
• Serve as the single-threaded owner for assigned projects.
• Communicate effectively with Product teams and cross-functional stakeholders.

• 8+ years of professional work experience in one or more of the following areas:
  
  
  
  • Product Marketing
  • Management Consulting
  • Business Strategy & Operations
  • Digital Marketing / Advertising
  • Investment Banking / Venture Capital
  • Analytics / Data Science
  • Other analytical roles
  
  
  
  
• Proven experience simplifying complex concepts.
• Strong track record of execution and project management.
• Ability to operate independently in a fast-paced environment.
• Strong cross-functional collaboration and stakeholder-management skills.
• Demonstrated ability to influence partners and manage key stakeholders.
• Experience creating structured frameworks to evaluate problems and develop recommendations.
• Experience contributing to strategic direction and executing go-to-market plans.
• Bachelor's degree (BA/BS).

• Experience in Creator Marketing, Social, or Commerce.
• Experience working in digital advertising.
• Background in consulting.
• Strong analytical skills.

• Conduct market research.
• Conduct recruited tests.
• Work with advertisers to establish testing and measure performance.
• Develop go-to-market messaging and product positioning.
• Partner with Sales and Product teams on product roadmaps.
• Manage projects from initiation through completion.
• Coordinate with Product teams and other stakeholders.
• Act as the single-threaded owner for assigned initiatives.

Success in this role will be measured by:

• Effective execution of assigned projects.
• Strong communication with Product teams and stakeholders.
• Ability to independently manage projects.
• Effective stakeholder coordination.
• Ability to drive projects through completion and resolution.

The ideal candidate will bring a combination of:

• Product marketing experience.
• Strong project/program management experience.
• Strategic thinking and problem-solving abilities.
• Analytical skills.
• Digital advertising experience.
• Go-to-market strategy and execution experience.
• Strong cross-functional communication.
• Experience working in ambiguous and rapidly changing environments.

Candidates should be comfortable working in an environment where:

• Priorities and requirements can change frequently.
• Projects may involve ambiguity.
• Decisions can move quickly.
• Multiple stakeholders need to be managed simultaneously.
• Independent ownership and strong communication are critical.