Digital Marketing Specialist

Position Title: Digital Operations - Digital Marketing Specialist

Work Location: Princeton Pike (Lawrenceville, NJ)

Assignment Duration: 5.9 Months

Work Schedule: Mon-Fri 8am-5pm

Work Arrangement: 50% onsite in Princeton Pike

Position Summary:

The US Content Production Manager serves as a pivotal strategic and operational partner within a highly matrixed organizational framework, working in close alignment with Brand and Omnichannel Strategy teams. This role functions as both a steward of executional excellence and a cross-functional integrator, ensuring the seamless development, production, and deployment of marketing assets across digital and print channels.

Background & Context:

This role operates within a matrixed team environment and is specifically aligned to support oncology growth brands. It functions as a central executional hub, bridging strategy, operations, compliance, and external partnerships.

Key Responsibilities:

Strategic Financial Management

• Direct and manage production budgets across a portfolio of brands or therapeutic areas, ensuring prudent allocation of resources aligned with strategic priorities.
• Lead comprehensive financial forecasting processes, including the development of accurate year-end projections to support annual brand planning cycles.
• Monitor budget utilization in real time, proactively identifying risks, efficiencies, and opportunities for optimization.

Cross-Functional Collaboration & Planning

• Partner with Capability Leads, Brand Teams, and Omnichannel Strategists to design and execute integrated campaign plans.
• Coordinate resource planning and scheduling to ensure alignment between strategic intent and executional capacity.
• Serve as a key liaison across matrix teams, fostering alignment, transparency, and shared accountability.

Content Governance & Regulatory Oversight

• Act as the primary project owner and advocate during MLR review meetings, facilitating real-time resolution of medical, legal, and regulatory considerations.
• Ensure that all marketing assets adhere to compliance standards, corporate policies, and industry regulations.
• Champion the integrity and traceability of derivative content throughout its lifecycle, from creation to final deployment.

Operational Execution & Quality Assurance

• Oversee end-to-end project workflows, including timelines, deliverables, and production milestones.
• Conduct rigorous quality assurance (QA) reviews and spot checks across digital and print materials to ensure accuracy, consistency, and compliance.
• Ensure the timely deployment of tactical marketing initiatives, maintaining high standards of operational excellence.

Vendor & Agency Management

• Cultivate and manage relationships with external agencies and production partners, ensuring high performance, cost-effectiveness, and adherence to timelines.
• Oversee vendor onboarding, performance evaluation, contract adherence, and invoicing processes.
• Facilitate seamless collaboration between internal stakeholders and external partners to optimize output quality and efficiency.

Asset & Platform Management

• Maintain oversight of asset management systems, ensuring compliance with organizational standards and effective tracking of content lifecycle activities.
• Leverage and optimize enterprise platforms such as Workfront, Veeva Vault, Veeva Promomats, Salesforce, Jira, and related tools to enhance workflow visibility and efficiency.
• Ensure proper documentation, version control, and accessibility of all marketing assets.

Process Optimization & Innovation

• Identify, design, and implement process improvements to increase efficiency, reduce cycle times, and enhance scalability.
• Support the adoption and enablement of AI-driven tools and automation technologies to improve content personalization and delivery speed.
• Contribute to the continuous evolution of operating models and best practices within the organization.

Logistics & Inventory Management

• Oversee inventory levels and distribution logistics for printed materials, ensuring readiness for product launches and campaign activations.
• Develop and maintain reporting mechanisms to track inventory usage, supply levels, and fulfillment needs.

Qualification & Experience:

• Minimum of 4+ years of experience in campaign-based marketing within regulated or complex environments.
• Demonstrated expertise in omnichannel marketing project management, including integrated campaign execution and budget oversight.
• Proven experience managing marketing asset development, including familiarity with specifications, templates, workflows, and content management systems.
• Advanced proficiency with enterprise marketing and project management platforms, including but not limited to:
  
  
  
  • Adobe Workfront
  • Veeva Promomats and Veeva Vault
  • Salesforce
  • Jira
  
  
  
  
• Strong experience in financial management, including budget allocation, forecasting, and vendor cost control.
• Demonstrated ability to manage and influence external vendor relationships and cross-functional stakeholders.
• Exceptional organizational, analytical, and communication skills, with the ability to manage multiple priorities in a dynamic environment.