Director Media Strategy
 The Hershey Company | |
 United States, New York, New York | |
 Oct 06, 2026 | |
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Note: If you apply for a role at Hershey through our career's website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews. These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment. Depending on your location and the specific role you apply for, additional disclosures about our use of AI in recruitment may be provided to you separately. Director Media Strategy Posted Date: Oct 6, 2026 Requisition Number: 130599 Why Hershey: At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey's enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference-locally and globally-is part of how we do business every day. Location: New York, NY Hybrid in office three days per week. About The Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey's, Reese's, KitKat, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more. At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. How will you fit in the big picture?
The Director, Media Strategy is a senior strategic leader responsible for owning and advancing Hershey's paid media strategy across the portfolio. This role serves as the connective tissue between brand ambition, consumer insight, creative ideas, investment strategy, media execution, and performance measurement-ensuring every dollar works harder to build brands, drive growth, and strengthen Hershey's connection with consumers. This leader operates as the day-to-day strategic owner of paid media across the ecosystem, guiding full-funnel investment decisions across video, CTV, social, programmatic, retail media integration, search, audio, emerging channels, and tentpole activations. The role requires someone who can move fluidly between strategy and execution: setting the vision, pushing quality, influencing senior stakeholders, managing agency and partner relationships, and translating performance data into clear optimization decisions. They should bring strong paid media expertise, a modern understanding of how consumers move across channels, and the confidence to challenge plans, simplify complexity, and make decisive recommendations that improve both brand and business outcomes. What will you do?
Experience
Minimum Education & Experience
Education:
The anticipated base salary range for this role is $168,000 to $210,000 per year. The actual base salary offered will depend on a variety of jobrelated factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performancebased incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial wellbeing (as applicable). Learn more about Hershey's benefits and all the resources Hershey provides to support our employees' physical, emotional, and financial wellbeing by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. #LI-SW1
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