Product Marketing Manager

Aquent is partnering with a leading organization at the forefront of innovation, dedicated to transforming complex data landscapes into strategic assets. This is an exciting opportunity to join a team that values creativity, strategic thinking, and a passion for making a tangible impact. We are seeking a visionary individual to drive the narrative and adoption of critical data operations transformations, directly shaping how our internal audiences engage with new tools and processes. Your work will be central to building a cohesive, empowered community and ensuring the successful evolution of our operational model.

About the Role

Step into a pivotal role where your expertise in product marketing will ignite change and foster adoption within our dynamic environment. You will be instrumental in developing and executing compelling strategies that transform our data operations and operating model. This role offers a unique blend of strategic leadership and hands-on execution, leveraging your skills in content management, web design, blogging, and copywriting to communicate complex concepts with clarity and impact. You'll be the architect of our internal communication, building a centralized content hub and spearheading campaigns that resonate deeply with diverse niche audiences, ultimately driving significant organizational growth and efficiency.

What You'll Do

• Develop and execute comprehensive, targeted marketing strategies for internal and niche audience groups, ensuring messaging is precisely tailored for data operations transformation.
• Conduct in-depth market research and data analysis to inform marketing and product positioning, leveraging insights from employee feedback, behavioral data, and anecdotal relationship building to refine strategies and maximize engagement.
• Oversee product messaging, content creation, and marketing collateral, managing and maintaining internal communication platforms, including blogs, websites, and SharePoint, to ensure content is relevant, timely, and aligned with business objectives.
• Translate complex technical concepts into clear, compelling narratives that resonate with diverse internal audiences.
• Collaborate seamlessly with cross-functional teams, including product and engineering, and other marketing specialties, to ensure product messaging aligns perfectly with internal needs.
• Support critical product launches and go-to-market strategies with a sharp focus on driving internal adoption and growth.
• Leverage robust data analytics to meticulously track and measure the success of marketing campaigns and product performance, continuously optimizing for impact.

What You'll Bring

• Proven ability to influence and transform human behavior through targeted messaging, compelling storytelling, and strategic campaigns.
• Demonstrated experience driving change and adoption of new products, tools, processes, or cultural shifts through empathetic, audience-centered marketing.
• Success in utilizing internal blogs, websites, and SharePoint as powerful platforms to spark engagement, build community, and sustain momentum for change.
• Experience with Data Governance frameworks and data management.
• Previous experience in SaaS-based solutions marketing or product management is essential.
• Exceptional communication, project management, and stakeholder engagement skills.
• Ability to manage complex product marketing initiatives, ensuring alignment with business goals and driving successful market positioning.
• A keen sense of empathy for the end-user and a sharp editorial instinct.
• Expertise in data governance or technology infrastructure, with the ability to translate complex concepts into accessible, engaging content.
• Mastery of UX principles, content funnels, and CMS ecosystems, ensuring seamless user journeys and optimized engagement.

Nice-to-Have Qualifications

• Experience in IT infrastructure, data, or finance.
• A Bachelor's degree in Marketing, Communications, Psychology, Business, Computer Science, Information Technology, or a related field.